What makes us Different?

Creating Futures Since 1999

Browse around a few Design Co websites and you will notice they all start to sound the same. They all say they all have empathy for users, and focus on the brand.

Bang Design is defined by respect for the entrepreneur, the practicality of venture building, the humility and rigour needed for invention, and a love for the future of the physical world.

We bring world-class design to early-stage companies and entrepreneurial corporate ventures through a one-of-a-kind design-capital investing collaboration. We invest prior design art, we invest services, and on occasion work in a traditional fee-for-services model. The result is exceptional flexibility for founders and corporations.

We are entrepreneurs ourselves. 

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The tl;dr

We are a group of clever, committed people in Bangalore with distributed like-minded partners worldwide. Established in 1999, we are here to play the long game.

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Co-Venture

We are a group of clever, committed people in Bangalore with distributed like-minded partners worldwide. Established in 1999, we are here to play the long game.

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Design is a Way

We are a group of clever, committed people in Bangalore with distributed like-minded partners worldwide. Established in 1999, we are here to play the long game.

01

The tl;dr

We know you are busy.
We are a group of clever and committed people here to play the long game.
We’ve spent 22 years sharpening our craft in service of making things better for people. We use data, techniques, tools and determination to create breakthrough products, experiences and brands.
From the Americas to Australias, from Consumer to Medical, we’ve been there, done that.
But it is always day One. 

02

Co-Venture

Co-Venture: A new way to engage
Years ago, we decided the classic agency model was broken. We set off on a larger mission. To increase the GDP of Design in the WorldTM.
We do this by collaborating with ambitious ventures and large corporations for loonshots, for inventions, and for riding the top of the next market cycle. Our structure and design methods unlock the true value of collaboration. 

03

Design is a Way

Design is a Thing – the object at the end of the effort. It is also a Way of doing those things. 

By finding new ways of working, we give ourselves the power to turn radical ideas into industry standards. And by turning traditional client-ships into true partnerships, we ensure that we’re always doing the right thing, even when it’s the hard thing.

Our goal is to provide the product a healthy amount of bravery before we launch it into the wild. 

04

Product Market Fit

What do people say they want?
What do people actually need?
What can they afford?
What will they find beautiful?
Mix that with what is unique about You. Every business should be concerned with beauty – it is a basic human need. 

05

Where is the white space?

We have had our share of failures in our past. Incumbents got innovation before we got distribution, or we were too early, or we were forced to fit a lightweight process where invention was needed.
Now we start with Why, measure what matters, prototype and test often, and tailor our playbooks as we go along.

06

Think like an artist. Disciplined like a Soldier

Our iterative, daily sprints model works over a solid, proven, creation and delivery framework.

Our culture keeps our ambitious mission achievable. We start by removing subjectivity and friction, building actionable frameworks, and frequently improving our frameworks

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Product Market Fit

We are a group of clever, committed people in Bangalore with distributed like-minded partners worldwide. Established in 1999, we are here to play the long game.

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Where is the white space?

We are a group of clever, committed people in Bangalore with distributed like-minded partners worldwide. Established in 1999, we are here to play the long game.

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Thinks like an artist

We are a group of clever, committed people in Bangalore with distributed like-minded partners worldwide. Established in 1999, we are here to play the long game.

Why Co-Venture

These are the Principles that Guide Us

Agency Model is Broken, Mostly

Most product development ventures are fragile. They first appear covered in warts. With Market shifts, success can seem far away. It is impossible to put a cost to the effort in the beginning. And Agency Retainers can result in cost bloat. So we shifted to an entirely different engagement model.

Structure Drives Culture

We work in a stake in outcome engagement model, transacting work for a mix of cash, equity, and royalties on sale. We make money only when you do. Our destiny is tied with yours and our incentives are fully aligned with yours. The structure drives the culture of engagement. It frees all teams to do whatever it takes to pull the venture through inevitable stumbles and pivots.

Increase the GDP of Design in the World​

This is a mission. Multi-disciplinary teams across specialist businesses, guided by design, will own the next horizon of innovation.To achieve this mission, we put product and venture above self. Objectivity over Bias. We develop and bring in frameworks that help ventures and partners deliver customer goals.

Real Care

For your product, your users, your partners, and your employees. We put work about self. Our partners are people who are genuinely solving a problem for themselves, that would be useful to many others. There are no amounts of ‘smarts’ that make it worth it if the work culture is toxic.

Our Sweet Spots

Our time is our investment, and our risk. We look for alignment with our broader work and expertise. Consumer, Healthcare, mobility — these are areas we know and love

Sustainable Growth

We're not looking for mega-scale returns. Instead we believe clarity of product thinking, realistic targets and credible, thoughtful milestones, will get us further, faster on the path to user love.

Design is
Eating
the World

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