As a new brand, we had to design the Ari Android tablet with stock/ Commercial-Off-the-Shelf (COTS) parts. We used the constraints to create a design that’s compact and feels as natural as while holding the phablet/ tabphone. To achieve this, we designed the exposed chassis in a double bell profile that blended into the back cover. As a result, the Ari tablet snugly rests in your hands in both portrait and landscape modes.
On top of this, we coated the exposed Ari tablet chassis with several layers of paint. This treatment ensured that even the slightest change in angle created a reflection that accentuated the graceful design. We also coated the rear shell of the tablet with bright rubberized paints. These helped reduce the risk of the device slipping from the hands of the users which is common in India.