Bang Design

Service Experience Design

Understand and engage with your customers through relevant, differentiated, and effective services and applications.

How We Can Help

The Services economy is growing worldwide. Service design shapes how people interact with products, services, and infrastructure. The practice creates seamlessly integrated systems that meet customer needs throughout their journey. User Experience design, in turn, focuses on the interaction between people and products, and creates meaningful experiences. We take a holistic approach, looking at users, context, environment, and business opportunity. A cross-functional team ensures the delivery of a coherent experience across all your touchpoints and platforms.

Trusted by Partners and Brands

Our Approach

Customer experience is the sum of all the interactions that a customer has with your brand over time. It’s the end-to-end journey that when done well, yields a long-lasting relationship

Define the Need

Good CX Design is based on great research. What tasks do your customers do? What tools do they use? What information do they need? How does your customer use your service? A person’s needs are central to designing a usable and satisfying user experience.

We set up systems to analyze governing trends, and combine qualitative and quantitative user research, to uncover new opportunities and to drive service strategy.

Reimagine existing services or invent new

Assess existing engagement models, identify experience pain points, and gather strategically valuable data across channels and throughout the customer journey. Map Journey of all stakeholders and their interactions with each other.

We help create new services by imagining your future customer experience, establishing the vision, defining the service proposition to inspire development teams.

Strategy Architecture

Start with information architecture: a detailed map of all proposed features with every edge case.
Define key performance indicators (KPIs) and success metrics. Plan detailed and actionable roadmaps that lay the foundation for product and service development.

Design and Prototype

What are the building blocks of your user experience design? Does your service need a touchscreen, or can the controls be on a smartphone app? Will voice control work? How do we bridge the gap between physical and digital design?

Each interface option drives system architecture in different directions. Each direction has its own set of opportunities, challenges, and constraints. Product Mock-Ups allow for early tests and course corrections

Release and Sustain

Analyze data after launch.
Gated Course Corrections and updates with your software teams. We have a strong culture of documentation for continuous delivery.

A Unique
Design Heritage

For many businesses, service design is a new frontier, often restricted to screen interfaces. For us, it is a natural progression of our decades long approach in integrating study and strategy, and unifying brand, design, and engineering. This single holistic framework launches innovative new experiences that result in consumer loyalty and better business outcomes.

Our Clients’ Success in Service Innovation and Delivery

New Offer Incubation

We helped a global leader in diabetes care transition from a pharma and devices strategy to building out their first retail service in emerging markets.

400% Faster

A healthcare provider transformed an entire segment through a new business model, enabled by a new product and smartphone application. 

50% Growth

A communication products co experienced rapid growth in their product line, when they introduced a telehealth service bundled with the product

Scaling Sustainability

Aqverium aligns economics and ecology, to coordinate a response to the global water problem and build a regenerative economy


Define The Need

Pinpoint your users’ needs to nurture new seamless and compelling experiences.

Customer Centered Transformation

Transform your business by ensuring your products, services and experiences are designed for all.

Capture Marketshare

Gain a competitive edge on challengers by building experience equity and marketshare.

Why work with us ?

Get sourcing expertise for less than $625/week

Starts at




Seamless Workflow

Painless workflow through a multi-skill team that truly has your back.

Battery Of Skills

Access over 40+ discrete award-winning skills needed to go from Idea to market, all in a single subscription.

Unlimited Projects and Requests

Truly no limit to changes and strategy and product pivots.

The Stack

Your work will stand on the shoulders of expert practices honed over 23 years.

Ongoing Optimization

Work does not stop at launch. We resolve issues, upgrade assets, communicate changes to keep the product running at peak.

Flexible and Scalable

Work does not stop at launch. We resolve issues, upgrade assets, communicate changes to keep the product running at peak.