Our pricing models are simple – a combination of customization fees, and tool use – but arriving at the actual price is a complex process and based on many different metrics. We noticed a few years back that for small businesses, our prices were too high. In the years since, we’ve continuously redefined our price model for both consulting and cloud-based services. Today, we’re more cost-efficient than our competitors for the most relevant use cases. To make sure we remain this competitive, we frequently calculate scenarios, and try to manage our real costs to the best balance between affordability and the value you can realise.