Product Design, UX Design, Mechanical and Manufacturing Engineering
Just two years after the launch of the iPad, the market was flooded with low cost 7” android tablets. Many were bad as tablets and terrible as phones. They had wrong display orientation, bad speakers with tinny and shrill sound, and were too large to hold and walk around with. We worked with Innominds Software, a Qualcomm Licensee to solve these problems.
As a new brand, we had to design the Ari Android tablet with stock/ Commercial-Off-the-Shelf (COTS) parts. We used the constraints to create a design that’s compact and feels as natural as while holding the phablet/ tabphone. To achieve this, we designed the exposed chassis in a double bell profile that blended into the back cover. As a result, the Ari tablet snugly rests in your hands in both portrait and landscape modes.
On top of this, we coated the exposed Ari tablet chassis with several layers of paint. This treatment ensured that even the slightest change in angle created a reflection that accentuated the graceful design. We also coated the rear shell of the tablet with bright rubberized paints. These helped reduce the risk of the device slipping from the hands of the users which is common in India.
As mentioned before,the rear surface blends to the side and front of the tablet. This transition required never before efforts in design, engineering and manufacturing. We sculpted and engineered the product using Creo from PTC. Creo allowed seamless transition between design and engineering.
One such effort resulted in us housing a large battery that would last through more than a day of use. Another benefit of our approach was that we could a big and awesomely loud speaker in a slim tablet.