Product Design

Turn Ideas into
Iconic Products

Transform your vision into reality with innovative product design services that not only capture attention but redefine industries — delivering timeless assets every time.

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10%market-leading iconic products,
20+ world-first innovations. Our user-centered and interdisciplinary approach to product development results in work that is human-scale, inclusive, and future-proof.

What we do

We turn ideas into standout products with smart design, seamless function, and user-centered design thinking.

Strategic Research & Design Framework

Product Ideation
Brand Design Language
Form and Style
Colours, Materials and Finishes (CMF)
3D Modeling and Digital Prototyping
On Device Digital User Experience
Design Specifications
Vendor Liaison
Product Feasibility
Manufacturing Feasibility
Advanced CAD surfacing, C3 continuity
3D CAD transfer to Engineering

User-Centered Design and Development

Product Ideation
Brand Design Language
Form and Style
Colours, Materials and Finishes (CMF)
3D Modeling and Digital Prototyping
On Device Digital User Experience
Design Specifications
Vendor Liaison
Product Feasibility
Manufacturing Feasibility
Advanced CAD surfacing, C3 continuity
3D CAD transfer to Engineering

Engaging Work. Inspiring Results

Your Products Engineered to Perfection.

Who we are

BangDesign is a multidisciplinary Product Design and Engineering firm, a Product Intelligence resource, a destination for Marketing Assets, and a creative partner for ambitious ventures.

800+

Projects

27

World’s Firsts

$500Mn+

Revenue Delivered

50Mn+

Products shipped

What Benefits You Will Get

50% Faster Turnaround

We ensure faster turnaround with libraries and playbooks, Because great ideas can’t wait.

100% User-Centered

With a grounding in form, vision and inclusiveness, we create what matters, products that foster love and loyalty.

Trend Maps

All work is built on a rigorous understanding and desire for contemporary culture.

Top 3% Creatives

Get an award winning team with scalable resources to handle the heavy lifting of design and development.

Feasible Realities

Considerations of capital, production, distribution, and performance move you from design to determinism, flawlessly.

Our Hotspot turned out to be an absolute game-changer for us, and we have Bang’s design team to thank for it. Their expertise and creativity helped design a product that became our highest-grossing one yet, bringing in over $2 million in sales. We couldn’t have asked for a better team to bring our vision to life!

Chief Product Officer, Orbic

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Our Process

What happens after you
start?

Step 1

Foresight and Product Alignment

Identify growth opportunities, analyze maturing technologies, and align innovations with market needs. Begin product development by preparing User and Product Requirements Specifications, and a RACI Matrix.

Step 2

Concept and Brand Design Language

Use mood boards and initial sketches to shape the product’s form and brand design language. This step includes refining ideas based on function, color, materials, and surface patterns.

Step 3

Invention, Configuration and Refinement

Resolve feature conflicts through a Feature Prioritization Matrix.  Refine the product’s form and proportions, making adjustments before starting the detailed 3D modeling phase.

Step 4

3D CAD Models and Visual Mockups

Translate the refined concept into a 3D CAD model. Create mock-ups or visual prototypes to test functionality, appearance, and gather feedback for further improvements.

Step 5

Engineering Transfer and Feasibility

November 21, 2024

More Insights

Frequently Asked Questions

What is industrial design?

“Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.” – Charles Eames

Industrial design (ID) is the act of designing accessible, functional, and beautiful products that will be produced by the manufacturing ‘industry’. People wrongly attribute ID as concerned with just the surface of the product. So much so that the ‘shell’ is often referred to as the ‘ID’ in industry jargon. In reality it is the synthesis of multiple tunnel visions – end user needs, product function, brand and marketing, style, form, manufacturing, capital and cost – ultimately imparting the very ‘soul’ to the product. If you are in a crowded market, Industrial Design is the ultimate product communication vehicle. It attracts the user. Only then can your brand foster loyalty by engaging with, and then fulfilling their needs with the right product experience.

Industrial Design looks simple. Can I do it myself?

It depends. Designing physical products is not easy and fraught with risks. Think about Apple’s minimalist design approach from 2001-24. The products look ‘Simple’. But the process to get there is anything but. Simplicity and Joy in user experience is an attribute of the product. Not the process to get there. The process itself is a complex series of decisions, however immeasurably small, upon which the success of your product and your business is contingent. Bang Design’s industrial design service has honed several meticulous processes that result in a product optimised for both the end-user and your business. Should you do this process yourself? Many industrial design programs are followed by investment in tools for mass production processes like injection moulding. These investments can be multiples of the design budget. You could see Bang Design’s industrial design service simply as an investment that protects the investment in tooling. Many ventures that come to Bang Design have attempted to design the product in-house, or worked with a resource with insufficient ‘shipping-the-new’ experience. The result is often budget overruns, with no workable product, with no sight of revenue. Be bold. But build wisely.

What is product design? How are industrial design and product design different from each other?

The term was interchangeably used with Industrial Design – because it influenced the act of production – till the advent of Software Products, which are products too. Today “product design” is a more encompassing term. It includes other elements of user experience, such as on-screen digital and physical interfaces, sounds, light, and even the invisible experience of embedded software.

Does Product Design imply innovation?

It should, depending on your user requirements. Very often, functional innovation is what drives form and proportion, and detail quality, while design language itself will inform alignment and symmetry of elements, Colour, Surface treatment and patterns, and logo placement. At Bang Design, we have a history of bringing many of the world’s firsts to market. Innovation is core to our process.

How much should I budget for a Product Design program?

It depends. Typical considerations include market incumbents, new and novel Vs incremental upgrades, size of the product, product pricing and proposed scale of production. Our recommendation is that entire NPD budgets do not cross 5% of prospective 2nd year revenue from the product.

Who should invest in product design?

Are you looking to do one or more of

Unlock value in your technology by making adoption easier
Differentiate even as you become more relevant
Build an innovation muscle
Make your products delightful to use,
Increase sales,
Foster brand loyalty, or
Simply be able to test human centric ideas,

Investing in product design is the best place to start.

How do I justify investment in product design to my management?

Currently the two broadest reasons that call for focus on product design are

Market Maturity: Customers will choose the product that most delights them and provides them with the best value for their money. To note that this is not always functional.
Protect future and larger program investments: Investments in moulds and tools, inventory carrying costs, and costs of promotion and distribution far outweigh the cost of product design, but would be unsuccessful without it.

What is your turnaround time?

It depends, again. You may not believe it. We have turned around a new design that went to a mock-up, and approval in less than 4 days. However, if you want to do it right, with the correct checks and balances, the process for a typical product can take anywhere from two weeks, for a wearable product derivative, to 6 months, for the interiors of a mass transit vehicle. Fast only counts when it’s right. At Bang Design, we move fast but with discipline and purpose. Cutting corners can result in errors and wrong turns. It squanders time, money and, in worst-case scenarios, brand equity.

What about protection and security for intellectual property created?

We have preferred connections and pricing with a network of patent attorneys to help you with all things related to IP (Intellectual Property) protection. Our clients get quality patent and/or design registration work, affordably through our network of IP firms in India.

Do we just hand over the program, or will we be involved?

The extent and depth of your involvement is up to you. We believe every project, big or small, deserves the backing of passionate individuals, creative designers and relentless problem solvers to transform it into a product that truly reflects your vision. When you choose to work with Bang Design, we understand that you put your trust and faith in our team. We take that responsibility seriously. At every step of the product development process, we will ensure regular touch points, help ensure you stay within your budget, and deliver your vision to engineering.

What are your rates or how do you bill?

We don’t publish hourly rates. You can work with us through any of these models – unlimited subscription to our product design and creative growth services, stake-in-outcome partnership and turnkey production solutions.

Services

Product Design

Product Engineering

Services & Digital Design

Advanced 3D Surfacing

Creative Visualization

2D Configurator

3D Configurator

Immersive CX

Product Documentation

Brand Assets

Intelligent Sales

Micro Offshore Design

Managed Production

Agency Partner

Programs

Partner

Corporate Innovation

Launchpad

Small Business

21 day marketing

Design Exchange

Industries

Automobile Vehicle and mobility

Aviation

Agriculture and Construction

Consumer

Food and Beverage

Health And Life Sciences

Industrial and Capital Goods

Manufacturing

Technology

Marine

Space Exploration

Telecommunication

Services

Product Design

Product Engineering

Services & Digital Design

Advanced 3D Surfacing

Creative Visualization

2D Configurator

3D Configurator

Immersive CX

Product Documentation

Brand Assets

Intelligent Sales

Micro Offshore Design

Managed Production

Agency Partner

Programs

Partner

Corporate Innovation

Launchpad

Small Business

21 day marketing

Design Exchange

Industries

Automobile Vehicle and mobility

Aviation

Agriculture and Construction

Consumer

Food and Beverage

Health And Life Sciences

Industrial and Capital Goods

Manufacturing

Technology

Marine

Space Exploration

Telecommunication

Turn Ideas into Iconic Products

10%market-leading iconic products, 20+ world-first innovations. Our user-centered and interdisciplinary approach to product development results in work that is human-scale, inclusive, and future-proof.

Strategic Research & Design Framework

User-Centered Design and Development

Engaging Work. Inspiring Results

Your Products Engineered to Perfection.

800+

27

$500Mn+

50Mn+

Turn Ideas into
Iconic Products

10%market-leading iconic products,
20+ world-first innovations. Our user-centered and interdisciplinary approach to product development results in work that is human-scale, inclusive, and future-proof.

What happens after you
start?