Your product, made interactive
Automotive
Use our 3D car configurator to spark customer excitement. Let users explore paint options, trims, interior features, and performance upgrades. Personalization builds loyalty and speeds up purchase decisions.
Healthcare
Our 3D configurator for medical devices and equipment allows professionals to tailor tools and environments to their exact needs, enhancing both functional efficiency and patient outcomes.
Industrial and Capital Goods
Simplify complex machinery with an interactive 3D product configurator for industrial goods that supports real-time equipment customization. Let buyers evaluate features, compare variants, and move from inquiry to order with confidence.
From basic setups to complex, full-logic configurations, we’ve got you covered.
Our services are designed to help businesses:
Bang shatters expectations with stunning CGI & HD marketing videos. Their agile team flawlessly adapts, delivering perfect projects on-time, always. More than an agency, they’re an extension of your marketing team: reliable, talented, and down-to-earth.
Poh Lee Koh
Head of Marketing, Global (Senior Director, Global Marketing), Orbic
50% Faster Turnaround
We ensure faster turnaround with libraries and playbooks, Because great ideas can’t wait.
100% User-Centered
With a grounding in form, vision and inclusiveness, we create what matters, products that foster love and loyalty.
Trend Maps
All work is built on a rigorous understanding and desire for contemporary culture.
Top 3% Creatives
Get an award winning team with scalable resources to handle the heavy lifting of design and development.
Feasible Realities
Considerations of capital, production, distribution, and performance move you from design to determinism, flawlessly.
What happens after you start?
Step 1
Product Mapping & Pricing Setup
1. We map SKUs to base models, accessories, and options. 2. Includes real-time pricing setup, editable quantities, discount logic, and selection locking to maintain configuration accuracy.
Step 2
Data Standardization & Scene Setup
1. We convert data into clean, consistent formats for faster load times and seamless visual integration 2. Scene composition ensures brand consistency, engineering feasibility, and smooth user experience.
Step 3
Visual & Performance Optimization
1. We collaborate with your marketing and technical teams to refine camera views, lighting, and material finishes (CMF). 2. The result: photorealism without compromising performance.
Step 4
Integration with Systems & CPQ
1. Seamlessly integrate the 3D configurator with your platform and CPQ systems. 2. Ensure real-time updates and complete backend compatibility.
Step 5
User Interface & Automation
1. We build a user-friendly interface that supports dynamic catalog updates. 2. Automation and PLM integration become easier once your first set of SKUs are live.
Not what you’re looking for? We cover the entire Lifecycle
Insights
Frequently Asked Questions
What is the difference between a 3D Configurator and a 3D Visualizer?
A 3D configurator lets you customise a product, like picking colours and features, and see it in 3D in real-time. A 3D visualizer shows a pre-designed product in 3D.
The focus of a 3D configurator is Customization and interactivity. A good tool allows users to change aspects of a product (colours, materials, features) and see the updated version in 3D in real-time. Our configurator also updates pricing based on selections, effectively delivering a 3D CPQ experience. The benefits from our approach are increased customer engagement, improved buying confidence through visualisation of their choices, and potential for higher conversion rates.
A 3D Visualizer shows a product in 3D, or several views of that product, allowing users to rotate, zoom, and explore the product from different angles. May include features like high-quality visuals, pre-set animations, or integration with Augmented Reality (AR). A visualizer is a more engaging and informative experience compared to static images.
If your products have many customizable features or require interactive customization options, a 3D configurator would be better suited to handle the complexity. However, if your products are simpler and primarily require visual representation, you will benefit from our Immersive Customer Experience Tool and Service.
Do you offer an App or Tool that is self service?
We currently do not offer a one-size-fits-all self service tool. Our customers come from vastly different industries – think Agriculture and Construction machinery with complex SKUs, and Cargo Pedal-Electric Bicycles. A single tool will not serve either well enough. That said, we are developing a self service tool. Things are moving quickly. And we may have it ready for use before December 2024.
Do you host the 3D Models?
We have a flexible approach to cloud hosting. There are many options, including dedicated 3D file hosting services. Depending on your assets and targets, we choose the best options together.