Service Digital Design
Service Design That Sticks
Bang Design blends digital service design with physical experiences to create cohesive ecosystems that work as beautifully as they look. From connected products to immersive environments, we design spatial UX, service flows, and interactions grounded in real-world behavior and contemporary context.
We’re the team behind several category defining firsts
Product and Development Teams that worked with us saw 95% Improvement in Workforce Productivity, 88% Faster User Adaptation, 79% Reduction in Operational Costs.
800+
Programs
$500Mn
New Revenue Delivered
50Mn
Products Shipped
27
World’s Firsts
Your product, in the right hands
Insight
Our insight-led research identifies deep emotional truths, jobs-to-be-done and friction points. We illuminate pathways in contemporary culture that will ignite growth, reduce time-to-market and increase adoption
Qualitative and Quantitative research / Spatial UX / Foot-traffic Pattern / User Journey and Workflow / Collaborative Workshops
Transformation
Business is itself the art of transformation. And Design provides a canvas for bold reinvention. The goal is to both break free from stale patterns and de-risk your launch. A multi-disciplinary approach ensures your experience is both category-defining and audit-ready, leading to a higher first-pass success rate.
End-to-End Customer Experience Vision / Brand Vision / Phygital / Digital / Experience Strategy
Unparalleled Experience Design
We sculpt each interaction with beauty, precision, and bold confidence, reducing risk and forging new standards.
Information and Content architecture / Wireframing and Prototyping / Intuitive UX, Visual design and beautiful UI / UX Design systems / Usability testing / Brand Experience Design
Development and Delivery
We transform vision into reality—where customer experiences are tested, refined and launched for lasting impact.
Design and Hardware Integration / Data Analytics and Systems Thinking / Early Alpha Launch / Analyse Alpha Usage Data
Start Where It Matters
Focused experience design services for teams that need clarity across systems, users, and real-world workflows.
User Flow Audit
Interaction Quality Control (QC) Audit
Make your product feel intuitive—everywhere, every time.
UI Consistency Review
From “patched together” to professionally designed.
We scan your interface for visual, structural, and behavioral inconsistencies introduced over time—across screens, components, and flows.
Service Blueprint Snapshot
See the full system behind the experience.
We map a single critical service flow across frontstage (user), backstage (systems), and support layers—exposing hidden dependencies and failure points.
Looking For Broader Support?
Our all-in-one, customizable subscription brings design, engineering, and delivery together under a single engagement.
Insights to Impact.
Sleek UI for a bespoke smartwatch
25+ custom made interfaces for an upcoming enterprise mobility solution
Leanworx
Case study
A better website for a SaaS tool
Continuous Blood Pressure Monitoring
Companion app for a continuous blood pressure monitoring device
Spovum
Streamlining Assisted Reproductive Technology (ART)
Real Results
Public Transit
25% Reduction in Dwell Time
For a leading Metro service, we reimagined the end-to-end journey from wayfinding to boarding, influencing alighting patterns and improving throughput.
Digital School
Digital Solution for a Collaborative Classroom
We helped Microsoft Research prototype a solution for collaboration and creative problem solving between 3rd grade students.
Elder Wearable
Device UX and Digital Hub to manage Elder Health
The device is complemented by a central, digital hub for the elderly to manage all aspects of their care.
Water Bank
Phygital Rails for Water Finance and Innovation
Aqverium unlocks two bottlenecks: Program Efficacy Validation, and Credit Liquidity in a nascent market
Micromobility
Supporting people to make active, sustainable travel a normal affair
As metro usage scales exponentially in India, passengers want to travel by both train and bike, but systems, services and infrastructure weren’t ready for it.
Eye-Care
Taking a systems thinking approach to identifying problems in eye care
Ophthalmology is the busiest outpatient activity in India. From culture to SOPs, key ideas led to the creation of novel products and a new service paradigm.
W.A.S.H
A venture committed to make the world net water positive
We converted Aquakraft’s purification technology to be easily assembled by third parties, connected to their cloud, and installed by public initiatives in a few hours.
Diabetes Management
Build capacity to increase self monitoring of blood glucose
We helped a Fortune 500 healthcare brand test launch a large-scale blood glucose measurement program. By onboarding pharmacies and delivering readings via SMS.
Transport
Long-Haul Coach Interior Study
As part of a CX transformation study, the program worked on an elegant cultural travel experience from waiting to coach amenities that makes the journey enjoyable.
Reducing Recidivism
A new era of offender justice
The Talitrix monitoring system supports rehabilitation and reduces recidivism, By providing participants with the tools and freedom to engage with their communities
Faced with polishing our portable visual field analyzer, Bang Design delivered market-ready magic. They mastered industrial design, styling, and engineering, even sourcing key vendors. The result? A functional, business-aligned triumph. Bang Design was instrumental in AVA’s success.
Vamsi Chintalapati,
Vice President of Engineering, Elisar
50% Faster Turnaround
We ensure faster turnaround with libraries and playbooks, Because great ideas can’t wait.
100% User-Centered
With a grounding in form, vision and inclusiveness, we create what matters, products that foster love and loyalty.
Trend Maps
All work is built on a rigorous understanding and desire for contemporary culture.
Top 3% Creatives
Get an award winning team with scalable resources to handle the heavy lifting of design and development.
Feasible Realities
Considerations of capital, production, distribution, and performance move you from design to determinism, flawlessly.
Not what you’re looking for? We cover the entire Lifecycle
Insights
Frequently Asked Questions
What is service design, and how is it different from traditional design?
Service design goes beyond aesthetics and functionality. It focuses on the entire customer journey, including the interaction of people, technology, and physical spaces. It’s about designing a holistic experience that meets customer needs and delivers value.
How can service design benefit my business?
Service design can lead to a range of benefits, including:
- Increased customer satisfaction and loyalty
- Improved brand reputation
- Reduced operational costs
- Increased employee engagement
- Development of innovative new services and products
Why is your service design practice merged with your digital design practice?
We take a holistic view of the entire customer journey, encompassing all touchpoints, whether physical, digital, or human interaction. Specifically, digital touchpoints are often central to the customer journey. A first principles approach is often necessary to inform and influence the overall experience. And digital user interfaces and digital user experience design are central to realising that approach to products and services.
The practice of design is constantly evolving. There’s a growing trend towards convergence where the boundaries between traditionally siloed service design and digital design become increasingly blurred. This means service designers come with a strong digital-by-default approach, and vice versa.
Can service design really improve my bottom line?
Absolutely! Businesses with a focus on customer experience outperform competitors. Service design helps create loyal customers who spend more and are more likely to recommend your brand. It can also lead to increased efficiency, reduced costs, and improved employee satisfaction.
Is service design right for my industry?
Service design principles can be applied to any industry! From retail and hospitality to healthcare and capital goods, design can help businesses improve the way they deliver value to their customers. If you’re unsure, you can simply sign up to our flexible subscription plan, and start with a very loose brief.
Is service design right for my specific business?
Service design is relevant for any business that relies on customer interactions. Whether you’re a B2B or B2C company, service design can help you improve the way you deliver value to your customers. If you’re still unsure, you can simply sign up to our flexible subscription plan, and start with a very loose brief.
How much does service design cost?
The cost of service design varies depending on the scope of the project, the size of your business, and the complexity of your needs. However, the potential return on investment (ROI) can be significant. Most of our programs cost less than 2% of subsequent first year revenue from the business.
What is the process of service design?
Service design typically follows a human-centred approach that involves:
- Research and understanding customer needs
- Co-creation with stakeholders
- Prototyping and testing solutions
- Implementation and ongoing iteration
Can I implement service design myself, or do I need to hire a consultancy?
While it’s possible to implement some aspects of service design internally, hiring a consultancy can offer several advantages:
- Expertise and experience in service design methodology
- Access to a wider range of tools and resources
- Objectivity and fresh perspectives
How can I measure the success of my service design efforts?
There are a number of metrics you can use to measure the success of your service design initiatives. These might include customer satisfaction scores, Net Promoter Score (NPS), employee engagement, and sales figures.
Is service design a one-time project, or is it an ongoing process?
Service design is an iterative process. As your business and customer needs evolve, so too should your customer experience. Regularly revisit your service design strategy and make adjustments as needed.
How can I convince my leadership team of the value of service design?
Share success stories from other businesses that have implemented service design. They will likely be competitors already winning with service and digital design. Quantify the potential ROI and highlight the alignment with your overall business goals.
What are some of the biggest challenges associated with service design?
Some of the biggest challenges include getting buy-in from all stakeholders, breaking down silos within organizations, and measuring the impact of design interventions. However, with a clear strategy and commitment from leadership, these challenges can be overcome.
What are some of the key skills needed for successful service design?
Service designers need a combination of skills, including:
- User research, empathy and a desire for contemporary culture
- Design thinking and problem-solving
- Sound Understanding of contemporary software, hardware and audio technology
- Communication Design Skills
- Prototyping and testing
- Storytelling and visualisation
If you come from a background in any of the traditional design disciplines – especially digital experience design – you will likely be able to make the transition quite easily. That said, a degree in design is certainly not a prerequisite to becoming a good service designer.
What can you expect in the Customer Experience Vision and Design service?
- Future customer research
- Service vision and proposition
- Future customer journeys
- Experience-led operating model and roadmap
What can you expect in the Digital Products service?
- Product vision
- Digital journeys
- Design and prototype
What can you expect in the Digital First Stores service?
- Future guest and visitor research – Start with people and what they want to achieve
- Determine a strong value proposition
- Master plan of the experience
- Orchestrate product and people to deliver the service