Product Design
Turn Ideas into Iconic Products
Transform your vision into reality with innovative product design services that not only capture attention but redefine industries — delivering timeless assets every time.
25
Years
27
World’s Firsts
200+
ID Programs
$500Mn
New Revenue Delivered
50Mn
Products Shipped
Your product, in the right hands
Design
We design impactful products that seamlessly blend form, function, and innovation to shape the future.
Product Ideation / Brand Design Language / 3D Modeling and Digital Prototyping / Colours, Materials and Finishes (CMF) / On Device Digital User Experience / Advanced CAD surfacing, C3 continuity / Form and Style / Product Feasibility / Manufacturing Feasibility / 3D CAD transfer to Engineering
Strategy
We develop forward-thinking strategies that empower leaders to align their vision with actionable, results-driven plans.
Design Ethnography / Trend Identification / Journey Mapping / User Needs Definition / Feature Prioritisation Matrix / Product Design Specifications / Configuration Optimization / Human Factors & Usability Design / Product Roadmap Optimization
Start Where It Matters
Focused product design services for teams that want clarity before complexity.
Product Design Language Guide
Create a scalable design foundation your entire product can grow on
Inconsistent design isn’t a visual problem—it’s a systems problem. The Product Design Language Guide establishes a unified design logic that governs:
Expert Product Design Audit
Identify what’s broken, why it’s broken, and what to fix first
Most teams sense something is wrong with their product—but lack a precise diagnosis. Our Expert Product Design Audit gives you an executive-level assessment of your product’s usability, interaction logic, visual system, and conversion performance.
Colour, Material & Finish Strategy
Design texture, depth, and tactility—digitally
Borrowed from industrial design, Material, Finish & CMF Strategy defines how your product feels, not just how it looks.
Competitor Product Teardown
See what competitors are doing better—and where they’re vulnerable
Most competitive analysis is superficial. We go deeper. Our Competitor Product Teardown dissects competing products at the level of:
Looking For Broader Support?
Our all-in-one, customizable subscription brings design, engineering, and delivery together under a single engagement.
Ideas aren’t enough.
Execution with design intent sells.
Most Human-Centered Innovations Fail Because They Lack Soul. You have a vision—a truly disruptive, novel idea. But a great idea isn’t enough. Without a design-first commitment, you risk creating a product that is simply a ghost in the machine. It may function, but it fails to connect, to inspire, to exist on a human level.
A suboptimal design leads to an unconscious aesthetic, manufacturing nightmares, budget overruns, and products that are indistinguishable from the competition. You will be pouring your life into this, so focus on giving it a unique presence, a meaningful form, and a reason to participate in the contemporary world.
We Create Category Firsts
Orbic Watch
Case study
Notifications, health, style—on wrist.
Elisar NOA
Product Design
Screening made smarter, faster, lighter.
Freebowler
Case study
Cricket bowling, anywhere, anytime.
Our Hotspot turned out to be an absolute game-changer for us, and we have Bang’s design team to thank for it. Their expertise and creativity helped design a product that became our highest-grossing one yet, bringing in over $2 million in sales. We couldn’t have asked for a better team to bring our vision to life!
Chief Product Officer, Orbic
50% Faster Turnaround
We ensure faster turnaround with libraries and playbooks, Because great ideas can’t wait.
100% User-Centered
With a grounding in form, vision and inclusiveness, we create what matters, products that foster love and loyalty.
Trend Maps
All work is built on a rigorous understanding and desire for contemporary culture.
Top 3% Creatives
Get an award winning team with scalable resources to handle the heavy lifting of design and development.
Feasible Realities
Considerations of capital, production, distribution, and performance move you from design to determinism, flawlessly.
What happens after you start?
Foresight and Product Alignment
Identify growth opportunities, analyze maturing technologies, and align innovations with market needs. Begin product development by preparing User and Product Requirements Specifications, and a RACI Matrix.
Concept and Brand Design Language
Use mood boards and initial sketches to shape the product’s form and brand design language. This step includes refining ideas based on function, color, materials, and surface patterns.
Invention, Configuration and Refinement
Resolve feature conflicts through a Feature Prioritization Matrix. Refine the product’s form and proportions, making adjustments before starting the detailed 3D modeling phase.
3D CAD Models and Visual Mockups
Translate the refined concept into a 3D CAD model. Create mock-ups or visual prototypes to test functionality, appearance, and gather feedback for further improvements.
Engineering Transfer and Feasibility
Finalize the product’s 3D CAD model for manufacturing, ensuring all engineering and manufacturing feasibility details are set. Conduct additional tests on ergonomics, pricing, and sustainability before transferring to production.
Discover Deep Insights
How to Deliver Meaningful Innovation to Market
Get access to the full report to learn more about avoiding common pitfalls in product design, as well as our human-centered product delivery approach and the 10 key ingredients for delivering impactful products.
How to license your Product Idea
Get our 10-Step Guide to learn how to license your product ideas to companies for royalties. From provisional patents to managing negotiations.
Your Path To Success
Small or big project, we have something for everyone
Short Term, Big Impact.
Have a smaller program or not sure where to start? Get a quick win with one of our precision-focused, quick-turnaround services. They’re designed to deliver maximum value in minimum time.
Pro
Done-For-You. Zero Risk.
Whether you’re a start-up or an established giant, looking for incremental innovation or an invention, we have you covered.
This is our highest-level partnership. Get 40+ skills on demand in a single subscription. From strategy to concept and beyond, allowing you to focus on scaling your business with confidence.
Your single most important decision, working with BangDesign*
bangdesign*
- No-Conflict Independent
- End-User-First Focus
- $500M+ in revenue delivered
- 60M+ products shipped
- ZERO Risk. Commit one month at a time.
- Unlimited Flexibility. Award Winning Approach.
In-House Team
- Tied to Operations
- Distracted by Operations
- Rare
- Rarely Comparable
- Significant hiring risk.
- Single task specialist
Other Top-Tier Firms
- Sometime Independent
- End-User-First Focus
- Track record depends on the firm
- Sometimes Comparable or better
- Long-term contracts required
- Fixed scope, high commitment.
Not what you’re looking for? We cover the entire Lifecycle
Insights
Frequently Asked Questions
What is industrial design?
“Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.” – Charles Eames
Industrial design (ID) is the act of designing accessible, functional, and beautiful products that will be produced by the manufacturing ‘industry’. People wrongly attribute ID as concerned with just the surface of the product. So much so that the ‘shell’ is often referred to as the ‘ID’ in industry jargon. In reality it is the synthesis of multiple tunnel visions – end user needs, product function, brand and marketing, style, form, manufacturing, capital and cost – ultimately imparting the very ‘soul’ to the product. If you are in a crowded market, Industrial Design is the ultimate product communication vehicle. It attracts the user. Only then can your brand foster loyalty by engaging with, and then fulfilling their needs with the right product experience.
Industrial Design looks simple. Can't I do it myself?
The simplicity you see in a great product is a direct result of a meticulous, complex process. Attempting it in-house without the right experience often leads to costly mistakes and a failed product launch. Our service is an investment that protects your larger investments in tooling and production. Be bold. But build wisely.
What is product design? What is the difference between Industrial Design and Product Design?
Industrial design focuses on the physical form and function of a product for mass production, while product design is a more encompassing term that includes the full user experience, from physical interfaces to digital ones. At Bang Design, we seamlessly blend both to create a cohesive, market-ready product.
Does Product Design imply innovation?
It should, depending on your user requirements. Very often, functional innovation is what drives form and proportion, and detail quality, while design language itself will inform alignment and symmetry of elements, Colour, Surface treatment and patterns, and logo placement. At Bang Design, we have a history of bringing many of the world’s firsts to market. Innovation is core to our process.
How much should I budget for a Product Design program?
While it varies, we recommend that your total NPD budget should not exceed 5% of your prospective second-year revenue. This ensures a strategic investment that is tied directly to your business’s success.
Who should invest in product design?
Are you looking to do one or more of
- Unlock value in your technology by making adoption easier
- Differentiate even as you become more relevant
- Build an innovation muscle
- make your products delightful to use,
- increase sales,
- foster brand loyalty, or
- simply be able to test human centric ideas, investing in product design is the best place to start.
How do I justify investment in product design to my management?
Currently the two broadest reasons that call for focus on product design are
- Market Maturity: Customers will choose the product that most delights them and provides them with the best value for their money. To note that this is not always functional.
- Protect future and larger program investments: Investments in moulds and tools, inventory carrying costs, and costs of promotion and distribution far outweigh the cost of product design, but would be unsuccessful without it.
What is your turnaround time?
It depends, again. You may not believe it. We have turned around a new design that went to a mock-up, and approval in less than 4 days. However, if you want to do it right, with the correct checks and balances, the process for a typical product can take anywhere from two weeks, for a wearable product derivative, to 6 months, for the interiors of a mass transit vehicle. Fast only counts when it’s right. At Bang Design, we move fast but with discipline and purpose. Cutting corners can result in errors and wrong turns. It squanders time, money and, in worst-case scenarios, brand equity.
What about IP protection?
We have a trusted network of patent attorneys to ensure your intellectual property is protected affordably and effectively, giving you peace of mind throughout the process
Do we just hand over the program, or will we be involved?
The extent and depth of your involvement is up to you. We believe every project, big or small, deserves the backing of passionate individuals, creative designers and relentless problem solvers to transform it into a product that truly reflects your vision. When you choose to work with Bang Design, we understand that you put your trust and faith in our team. We take that responsibility seriously. At every step of the product development process, we will ensure regular touch points, help ensure you stay within your budget, and deliver your vision to engineering.