Partner
What Will Your Moonshot Be?
In select engagements, we go beyond execution and share the risk through outcome-linked models, investing our time, expertise, and belief in your success. When your product wins, we win with you.
More than a build partner. We align on outcomes. Up to 66% lower upfront cost, shared risk, and a stake in success.
800+
Programs
$500Mn
New Revenue Delivered
50Mn
Products Shipped
27
World’s Firsts
What we are reading
Sond Launches Dreambuds: Sleep-Enhancing Earbuds
Sond introduces Dreambuds, a sleep-enhancing in-ear system that captures physiological signals to optimize sleep.
Read More
Rivian Announces First Customer Deliveries of Electric Vehicles
Rivian announces first customer deliveries of electric vehicles on September 1, 2026, with prices starting...
Read MoreNew Ring Device Shrinks in Size, Boosts Performance
A new ring device has been released, 40% smaller than its predecessor, with improved sensing...
Read More
EV Hardware Startup Secures $50M in Series B Funding
An EV hardware startup announced a $50 million Series B funding round on May 27,...
Read MoreWho we work with
Inventors
Developing a new product is a brutal grind of oscillating dead ends and eureka moments, the hardest and loneliest part of any independent venture. We're built to mitigate the stress.
Corporate Intrapreneurs
Even within the Fortune 1000, intrapreneurs are overwhelmed by the depth and breadth of skills needed within small teams to push an adjacent venture through.
Repeat Founders
Serious founders who have prototyped the next big thing. We bring the expertise and focus on refinement, product performance and shipping at scale. No frills.
We Create Category Firsts
Moonwalkr
Case study
World’s coolest, safest and most comfortable professional cricket helmet
Biofi CarTron
Case study
Keeping Your Car Germ Free
Biofi Beamer
Case study
BPL Medical Lifephone+
Case study
India’s first and most successful MHealth Device
ITC E-Cigarette
Case study
Consistent nicotine delivery
What You Get
Radical Ownership and Vision
We don’t just execute — we take ownership. From early concepts to launch, we help define the vision, make the hard decisions, and stay accountable to long-term outcomes. When we partner, we’re invested in where the product is going, not just how it gets built.
Uncompromising Quality and Category-Defining Design
You’ve likely encountered our work across markets. We design products that raise the bar — scalable, intuitive, and built to last. From fine detail to full systems, our focus is on creating best-in-class experiences that don’t just compete in a category, but help define it.
Zero-to-One and Meaningful Transformation
From bold new ideas to ageing products in need of reinvention, we thrive in moments of change. Whether it’s a fast, scalable MVP or a complete product rethink, we help build products that are relevant today and resilient for tomorrow.
True Partnership, Built Around People
We work as collaborators, not outsiders. By embedding closely with your teams, we build trust, move faster, and solve problems together. Our people-first approach creates partnerships that go beyond delivery — and lead to lasting success.
Frequently Asked Questions
How do you evaluate proposals?
For your target market, the primary question we ask is what are the binding constraints on the idea’s success and growth? And we try to solve for what doesn’t exist as opposed to what does. We are together better off doing something never done before that could be valuable in 2-5 years from now. Apart from that, we are both delusionally optimistic about the opportunity, both sides have Zero vanity, and we both are starving for knowledge.
How do you decide Team Size and Type?
Size of the team should be seen relative to the size of the challenge. A lean team, a high agency culture, that does not frown on temporary mistakes, will move faster, and result in sustained quality in the future.
Are we doing this for the money?
Yes. But more than that, we want to leave a legacy of great work with enduring revenue. But you should feel free to be focused entirely on the money. In fact, we’re happy if you do.
Why do you take money on a monthly cadence similar to a subscription, even in a venture model?
Your money helps compensate only for a fraction of the value we bring. But the real reason we take it is because it signals your commitment to the venture and its success. Instead of charging our standard day rates that themselves provide immense value, we offer a much lower fee and become equity holders or earn royalties on sale, for the short and long term (so that we can see the implementations through).
Will you continue to support us even after we run out of the NRE budget?
Yes. We keep the program running till we absolutely need to raise funds to get to market. At which point we offer you the first right of refusal. After which under mutually agreed terms, we may approach other potential partners.
How do you handle disagreements?
There will be disagreements. Disagreements are great. So long as they directed at the product and not the people. We support curiosity that has a business value. To be effective we ourselves are naturally curious about the most important frameworks, mental and business models from different industries, from finance and from engineering and from product and from sales. And are open to discussing them and making course corrections.
What is a typical NRE time frame?
We recommend considering a 1 year minimum. That’s typically how long it takes after we each prioritise everything necessary to work as hard as possible to reach Series A metrics, or better still reach operational profitability. This almost never happens in months. Even after launch, many ventures take up to 2 years to reach profitability.
Do the founders/owners have to relocate with Bang Design?
No. But someone on both teams should be available 24/7 to discuss. You can work from our studio if there is space available. This is prioritised for our internal teams of course.
Do you work in stake-in-outcome models with international ventures?
Yes, depending on the laws of our lands, we may or may not be able to do a sweat equity arrangement.
Can your team work in our office?
Yes. We typically recommend this during prototype analysis and course corrections. But mostly our work is influenced by serendipitous involvement and dialogue between various members in our studio. So we prefer that much of the creative and engineering work is done in our space.
Are your deal terms standard?
No. The structure is similar, but all deals are done on individual market terms.
How do you track and collect?
Trust is implicit and important in our engagements. Our brand partners send us a sales list every quarter. If however, we have any misgivings, we will request our consultants to perform an independent audit.
Do you provide a guarantee of anything?
We give a service guarantee, and a perpetual warranty during the licence term. If you’re the type of business that needs an outcome guarantee before taking a jump, you’ve probably never developed or marketed products before, are unwilling to take the risk, and won’t be a good fit with us. If you’re not serious about your venture success, we can’t be.That said, If you’re not satisfied with the level of service during development, you can cancel the agreement anytime.
Should I take the risk with a new business or product line then?
Both of these are true. One, more than 25% of all business profits come from new products that were launched less than 3 years ago. But also, more than 50 percent of all product launches fail to hit business targets, sometimes simply because it is increasingly harder to stand out.. Both figures from McKinsey. Working with us in a partnership or venture model, you get the dual advantage of years of experience at a lower upfront cost, and a team to continuously tweak the design till product market fit.
Do you start ventures in cohorts and regulated programs?
No. We have thought deeply about it, but we are not a cohort based course, nor an accelerator. Our opinion is that while such programs have their value, what matters more are building, getting to prototypes, talking to users, making course corrections, selling and shipping. These cannot be force fitted to a timeframe.
When is sweat equity transferred?
Decided on an individual case basis.
Why do you take very tiny amounts of equity?
Those who assume the higher risk should have a greater upside. Your idea. But Us against the world.
What categories do you co-invest and co-work in?
We try to be agnostic. Most of our work has been in consumer, technology, healthcare, and social impact.
How many new ventures do you work on in a year?
Bang Design receives 40+ co-venture enquiries per year. We invest our time in about 2-3 new initiatives per year.
What’s the criteria to get in and the diligence process like?
Similar to venture diligence (usually 2-3 weeks), in-person meeting (we fly to wherever you are). If the opportunity looks sound then we discuss numbers immediately and provide you with a master agreement and SOW terms in under two weeks.