Don’t have time for the next big thing?
You have the assets, the customer base, the manufacturing capability, the IP. What you don’t have is time or headcount to build the next thing. We handle everything—strategy, design, prototyping, user research, go-to-market planning, pitch materials—so your leadership stays focused on running the business. Over 8 weeks, we co-create a fully developed venture concept with validated market demand. You’ll have a complete, defensible business case, working prototypes, customer testimonials, and a clear path to scale. This isn’t a consulting deck. It’s a launch-ready venture that’s already proven itself in the market. By week 8, you’re not deciding whether to build—you’re deciding how fast to scale.
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Read MoreWhat you get
Market-Validated Business Case
A board-ready business plan with market sizing, competitive analysis, financial projections, and go-to-market strategy—all backed by real customer research and validated assumptions, not guesswork.
Working Prototype & Customer Validation
Functional prototypes (digital, physical, or hybrid) and direct feedback from 20-50 target users. Proof of concept and proof of market demand, documented with testimonials and case studies.
Investor-Ready Pitch Deck & Strategy
A compelling 15-20 slide deck articulating the problem, solution, market opportunity, and business model. Designed for board presentations, investor meetings, and internal stakeholder alignment.
Production-Ready Design & Manufacturing Plan
Complete design specifications, CAD files, manufacturing guidelines, supplier recommendations, and compliance documentation (DFMA, FMEA). Ready to hand off to production without rework.
User Testing Insights & Beta Community
Detailed reports from 100+ users at scale including NPS, behavioral analytics, and feature priorities. Plus an engaged cohort of 50-200 early adopters already using and advocating for your product
Go-to-Market Playbook & Leadership Transition
Channel strategy, customer acquisition roadmap, pricing models, and launch timeline. Plus internal champion(s) onboarded to own the venture long-term with warm introductions to strategic partners and investors.
Proven Track Record
We co-create entirely new ventures, product, service or product + service, with sharing the risks and tying our success to the outcomes.
Food and Beverages
One of the world’s largest food and beverage companies was committed to helping their partners create a competitive advantage with low cost machines delivering novel drinks.
Sports and Recreation
With a unique design approach focused on weight, comfort, style and mobility, Moonwalkr launched a revolutionary range of protective gear
Medical
A leading semiconductor company launched a new business with existing IP assets. Taken to market by a leading Medical Devices and Technology brand.
Home and Kitchen
One of India’s largest kitchen appliances companies moved from generic products to launching a new type of cooker for everyday meal time heroes.
Technology
A leader in mobile solutions for smart value-tech consumers, created a new line of wearables sold through USA’s 2nd largest telco.
Social Impact
A corporate funded initiative in Water Purification was able to scale their impact by moving from a civil construction approach to a precision fabrication with desirable user interfaces.
Why Corporate Innovation Fails (And How We Fix It)
Working with us, you unlock:
Status Quo Disruption
Current Problem
Innovation gets siloed in R&D labs or dies in committee reviews
Our Approach
We extract untapped value from your existing assets, IP, and customer relationships. Launch new ventures without cannibalizing core business or losing institutional knowledge to spinoffs
Faster Time to Market
Current Problem
Internal approval cycles, legacy systems, and competing priorities slow innovation to a crawl
Our Approach
Our proven playbooks and external design thinking bypass bureaucracy. We’ve taken ventures from concept to market in months, not years. Your corporate infrastructure becomes an asset, not a bottleneck
Guaranteed Outcomes
Current Problem
External consultants optimize for billable hours; internal teams lack urgency or skin in the game
Our Approach
We co-develop and transfer ownership on milestones. Our success is literally your success—we only win when your venture launches and scales
AI to Unlock Hidden Potential
Current Problem
You’re sitting on valuable patents, customer data, manufacturing capabilities, and distribution networks that could spawn entirely new business lines—but they’re invisible to traditional innovation frameworks
Our Approach
We use predictive AI to identify commercial opportunities within your existing moat. Transform legacy assets into competitive advantages
Diverse Expertise Without Building a Team
Current Problem
Hiring a dedicated innovation team is expensive, slow, and creates long-term fixed costs. Poaching talent from core business demoralizes remaining staff
Our Approach
Access our network of specialists—designers, engineers, go-to-market experts, regulatory consultants—only when you need them. Scale expertise up or down without headcount
Reduced Risk & Capital Efficiency
Current Problem
Large R&D bets often fail. Corporations can’t afford many swings, so they play it safe
Our Approach
We validate concepts with real users before you commit serious capital. Early-stage failures teach us what works, reducing downstream risk. You fund winners, not lottery tickets
We Create Category Firsts
Faced with polishing our portable visual field analyzer, Bang Design delivered market-ready magic. They mastered industrial design, styling, and engineering, even sourcing key vendors. The result? A functional, business-aligned triumph. Bang Design was instrumental in AVA’s success.
Vice President of Engineering, Elisar
50% Faster Turnaround
We ensure faster turnaround with libraries and playbooks, Because great ideas can’t wait.
100% User-Centered
With a grounding in form, vision and inclusiveness, we create what matters, products that foster love and loyalty.
Trend Maps
All work is built on a rigorous understanding and desire for contemporary culture.
Top 3% Creatives
Get an award winning team with scalable resources to handle the heavy lifting of design and development.
Feasible Realities
Considerations of capital, production, distribution, and performance move you from design to determinism, flawlessly.
What You Value
- Deep and Core Expertise
- Innovation DNA
- Time-to-Market
- Reduced Risk
- Scalability
- Culturally Aligned
- Focus on Customer Needs
- End-to-End Support
- Cost-Effectiveness
- Measurable Success
bangdesign*
- Product Design and Engineering, Venture Building
- 25+ years building ventures and products to market
- Agile, iterative approach minimizes rework and emphasizes speed
- Proven process for validating ideas before large investments
- Wide talent pool. Add, pause and resume anytime
- Deep understanding of product based markets and processes
- Human-centered design ensures solutions resonate with target audiences
- From ideation to launch and sustenance beyond
- History of impactful results with a stake in outcome model
- Track progress with clear Product led KPIs and milestones
In-House Team
- Core Functional or Technical Expertise, Marketing, Sales
- Limited experience in launching products in new areas
- Internal approvals and resource constraints can slow progress
- Internal bias towards existing solutions can be counterproductive
- Limited by internal resources and skillsets
- May lack specific nuances for successful venture building
- Internal focus may lead to solutions that don’t address real customer needs
- Requires cobbling together unconnected internal resources
- Internal overhead and potential for failed ventures can be costly
- Internal metrics may not be well-defined for evaluating innovation success
Big 4 Firms
- Classic Management Consulting in Strategy, Operations
- Consulting background focused on optimizing existing processes
- Waterfall methodology prevents necessary pivots and leads to delays
- Limited experience in prototyping and testing concepts with real users
- Additional cost overhead to oversee external partners
- Business Process focus may not translate well to the unique challenges of Products
- Consulting legacy may prioritize cost optimization over user experience
- Relies on external partners for development and execution, adding complexity
- Consulting fees can be high, with limited hands-on support in building the venture
- Consulting deliverables may focus on reports and recommendations, not tangible building
Our Process
Our process accelerates product and service innovation, unlocking new business potential
Onboarding
Fill the form. Get a response within a week. Mutually Sign Agreements. Get your dedicated innovation plan before you start.
Week 1
Map the Challenge
1. Define mutual goals: map your ideal customer profile, identify long-term and short-term goals to ensure we tackle a high value problem.
2. Define mutual goals: map your ideal customer profile, identify long-term and short-term goals to ensure we tackle a high value problem.
Week 2-3
Product and Venture Ideas
1. Get inspired: delve into novel solutions to spark creativity and fuel innovative thinking.
2. Virtual prototyping: translate ideas into tangible visual solutions.
3. Research: Invest in additional market research to course correct early.
Week 4-5
Decide & Visualize
1. Refine your vision: evaluate proposed solutions and select the most promising concept for further development.
2. Storyboard and Visualize: Create a visual representation of your chosen solution to ensure clarity and direction.
3. Prepare to Share: Create assets for decks and digital properties.
Week 6-8
Pitch
Create a pitch that is captivating and inspiring. Clearly articulate ideas with authority, describe how the problem is solved, and why we’re the best to tackle the opportunity. Isolate Core Requirements.
This is a stage gate to go ahead with the program or course correct
Month 3
First Build
Rapid and Iterative Design and Engineering until we find the perfect balance of feasibility, desirability, and viability
At the end of each 3-month period, we’ll hold a checkpoint meeting with you to assess progress and decide if we should continue.
Month 4-6
Refine
User Testing at Scale, Concurrent Design and Engineering Changes, DFMA, FMEA where applicable, Additional Prototype Iterations. Onboard first cohort of users.
Checkpoint meeting
Month 7-9 and Beyond
Prepare for Scale
Handover to production and distribution teams; Hire Internal Champions to take the venture forward; Plan for change management and sustenance till stability.
Build new business lines at startup speed.
The Corporate Innovation Program gives you everything you need to launch a new business line and prove its market viability—professional prototypes, validated customer demand, go-to-market strategy, and a complete business case. No internal innovation theatre. No vaporware. Just a venture that’s already proven itself in the real world and ready to scale.
Insights
Frequently Asked Questions
Why do I need to Subscribe?
Our subscription model offers several key advantages over traditional project-based consulting:
Battery of Skills: You gain access to a wide range of skills (over 40!) needed for your project, all housed within our expert team. This eliminates the need to manage and coordinate multiple vendors or freelancers.
Unlimited Revisions and Projects: Our subscription model provides peace of mind. You can request revisions to designs or development as needed, or even pivot entire programs without incurring unforeseen costs. Additionally, you can tackle as many projects as your business requires.
Flexibility and Scalability: Let’s face it. Every development or marketing program involves multiple pivots and iterations. Unlike traditional contracts, our subscriptions are designed for agility. You can easily add subscriptions to scale up your team, pause or resume services as needed, and adjust resources based on your project’s evolving demands.
Why does the subscription model work better?
Seamless Workflow: We have a team of specialists across various disciplines who work together seamlessly. By subscribing, you avoid delays and inefficiencies that can occur when transitioning between different firms or freelancers. We become an extension of your team, ensuring a smooth and efficient development process.
Predictable Costs: Project-based pricing can be unpredictable, leading to budget overruns and frustration. Our fixed monthly fee provides certainty. You’ll know exactly what your consulting costs will be each month, allowing for better budgeting and financial planning.
Budget Savings: A fixed monthly fee eliminates the risk of overspending on unnecessary tasks or functions. You can focus your resources on the specific aspects of the project that require attention, maximizing value for your budget.
Long-Term Partnership: The subscription model encourages a deeper understanding of your company’s goals and challenges. This allows us to become a true partner, proactively anticipating your needs and delivering solutions that drive long-term success.
I work at a large company. Will you work on a Fixed Price Contract?
Yes. From time to time. Typically, neither short term work (<2mo), nor long term programs (1+ years), work well in fixed price contracts.
We are working on the next GEN of our product range. How do you ensure that there is no IP proliferation?
Thank you for reaching out and for your trust in our capabilities. We understand your concern regarding IP proliferation in the development of your next-gen product. We take data security very seriously and have a multi-layered approach to mitigate any risks:
1. Secure Access, Project Environment and Collaboration Tools:
a. Access Controls: All employees working on your project will require multi-factor authentication and strong password policies to access project data.
b. Dedicated Project Workspace: Your project will be on a secure and isolated project workspace on our internal servers, that will contain all necessary files and resources.
c. Document Management System: We utilize a secure document management system to control access to and revision history of all project files. This allows us to track changes and identify potential leaks.
d. Collaboration Tools: We use secure collaboration tools that allow real-time editing and communication without downloading sensitive files to personal devices.
2. Employee Training and Awareness:
a. Data Security Training: All employees assigned to your project undergo mandatory data security training. This training will cover best practices for handling confidential information and reporting suspicious activity.
b. Non-Disclosure Agreements (NDAs): All employees are required to sign NDAs that legally bind them to confidentiality regarding your project information.
c. Limited File Sharing: We will minimize the number of files shared with external vendors, including those who already have non-disclosure agreements with you, and only share the specific versions and levels of detail necessary for the project’s success. This reduces the amount of sensitive information accessible at any one time.
3. Communication and Transparency:
a. We are committed to open communication throughout the project. We will keep you informed of any security incidents and the steps taken to address them.
b. We are also happy to discuss any additional security measures you may require, such as watermarks on documents or restricting access to specific features within the STEP files.
Why have I never heard about your company?
That’s a fair question! We understand we might not be a household name yet, even though we’ve been delivering top-tier services and products for the past 25 years. Here’s the thing,
a. Focus on Client Success: We’ve built our reputation primarily through word-of-mouth referrals from satisfied clients. Our focus has been on exceeding expectations and delivering exceptional results, leading to long-term partnerships with many clients. This approach has been incredibly rewarding, but it may not generate the same level of public awareness as a company with a large marketing budget.
b. Client Confidentiality: Many of our projects involve highly sensitive information and intellectual property. We prioritize client confidentiality and may not be able to publicly showcase all our impressive work. This can make it harder to build brand recognition through traditional marketing channels.
c. Value over Visibility: We believe our value lies in the expertise we bring to the table and the impact we have on our clients’ businesses. While we’re always looking for ways to expand our reach, we have kept our operations lean to offer the best possible value. We have not prioritized large-scale marketing campaigns as yet.
However, we’re excited about the potential of our novel engagement model, and the legacy of our work out there, to connect with more companies like yours who value design quality, process efficiency, and long-term partnerships. We believe this approach will result in more successful work, and build a wider reputation for excellence.