At the intersection of design, engineering and marketing, where brand meets demand, we blend creativity with data efficiency to give your business an edge to thrive.
Explore, customize, and visualize in 3D.
Future-ready interiors and environments for aviation and next-gen air mobility.
Visualizing the frontier of space through compelling, human-centered design.
At the intersection of design, engineering and marketing, where brand meets demand, we blend creativity with data efficiency to give your business an edge to thrive.
Explore, customize, and visualize in 3D.
Future-ready interiors and environments for aviation and next-gen air mobility.
Visualizing the frontier of space through compelling, human-centered design.
Service Digital Design
Across our practices, Bang Design specialises in seamlessly combining digital service design with physical experiences to craft ecosystems that work as beautifully as they look.
Our experience spans everything from small product ecosystems (mobile apps and connected devices) to large, immersive environments that require Spatial UX mapping, User flow and foot-traffic pattern optimization, Complex service interaction design, A rigorous understanding of contemporary culture and context
What we do
We create intuitive, efficient, and human-centered experiences that simplify complexity, improve engagement, and deliver long-term value.
Commercial environments can be much more than just site, building design, and interior quality.
Bang Design will work with you to inspire, imagine and create experiential retail environments that connects with people and keep them coming back for more.
Projects
World’s Firsts
Revenue Delivered
Products shipped
We've been at the forefront of a first principles and unified approach to design projects since 2001. And have a proven track record of unlocking enduring value to businesses.
We love tackling complex challenges and finding innovative solutions through the power of service design.
We believe exceptional service design can make a positive impact on businesses and the world around us.
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Our Process
Step 1
We define a digital service vision rooted in user needs and market foresight. Together, we shape the strategic core, feature sets, positioning, and competitive edge.
Step 2
Design for people, products, and places. Release an alpha version for early feedback. Actively apply design thinking to uncover user insights and refine the product's functionality.
Step 3
We enhance product performance and value across cycles. The final launch version is fine-tuned through user insights and iterative UX improvement, ready for impact.
Service design goes beyond aesthetics and functionality. It focuses on the entire customer journey, including the interaction of people, technology, and physical spaces. It’s about designing a holistic experience that meets customer needs and delivers value.
Service design can lead to a range of benefits, including:
We take a holistic view of the entire customer journey, encompassing all touchpoints, whether physical, digital, or human interaction. Specifically, digital touchpoints are often central to the customer journey. A first principles approach is often necessary to inform and influence the overall experience. And digital user interfaces and digital user experience design are central to realising that approach to products and services.
The practice of design is constantly evolving. There’s a growing trend towards convergence where the boundaries between traditionally siloed service design and digital design become increasingly blurred. This means service designers come with a strong digital-by-default approach, and vice versa.
Absolutely! Businesses with a focus on customer experience outperform competitors. Service design helps create loyal customers who spend more and are more likely to recommend your brand. It can also lead to increased efficiency, reduced costs, and improved employee satisfaction.
Service design principles can be applied to any industry! From retail and hospitality to healthcare and capital goods, design can help businesses improve the way they deliver value to their customers. If you’re unsure, you can simply sign up to our flexible subscription plan, and start with a very loose brief.
Service design is relevant for any business that relies on customer interactions. Whether you’re a B2B or B2C company, service design can help you improve the way you deliver value to your customers. If you’re still unsure, you can simply sign up to our flexible subscription plan, and start with a very loose brief.
The cost of service design varies depending on the scope of the project, the size of your business, and the complexity of your needs. However, the potential return on investment (ROI) can be significant. Most of our programs cost less than 2% of subsequent first year revenue from the business.
Service design typically follows a human-centred approach that involves:
While it’s possible to implement some aspects of service design internally, hiring a consultancy can offer several advantages:
There are a number of metrics you can use to measure the success of your service design initiatives. These might include customer satisfaction scores, Net Promoter Score (NPS), employee engagement, and sales figures.
Service design is an iterative process. As your business and customer needs evolve, so too should your customer experience. Regularly revisit your service design strategy and make adjustments as needed.
Share success stories from other businesses that have implemented service design. They will likely be competitors already winning with service and digital design. Quantify the potential ROI and highlight the alignment with your overall business goals.
Some of the biggest challenges include getting buy-in from all stakeholders, breaking down silos within organizations, and measuring the impact of design interventions. However, with a clear strategy and commitment from leadership, these challenges can be overcome.
Service designers need a combination of skills, including:
If you come from a background in any of the traditional design disciplines – especially digital experience design – you will likely be able to make the transition quite easily. That said, a degree in design is certainly not a prerequisite to becoming a good service designer.