Amida Simputer

These were some of the self conflicting requirements that came forward during our initial discussions with PicoPeta. We decided on a strategy that while the overall form of the Simputer would remain the same for all the versions, we could create core side features that would allow for creating multiple versions with addition and removal of inserts thus bringing down the NRE. A prominent design intervention that we incorporated over the original design was the removable door in PP. This not only made for an appealing design element, but also prevented the screen from getting scratched and was economical to manufacture. A unique feature to the Simputer is the clean physical interface on the front fascia which is completely free of buttons.This gave us an empty canvas to experiment with colours such as basic neutrals, rich hues and metallic wet look finishes, which could be utilized for differentiating various versions based upon price and other marketing criteria.