Orbic Myra

Premium Features, Mass Market Pricing

Reliance Communications LLC stands out as a leading national distributor of cutting-edge wireless devices and accessories in the U.S., maintaining its market leadership in wireless communication products for over two decades.

As one of only three authorized Verizon Wireless distributors, Reliance Communications offers a comprehensive suite of services, including distribution, forward and reverse logistics, engineering support, marketing support, product training, fulfillment, inventory management, repair, refurbishment, and reclamation.

Their commitment to delivering practical solutions for wireless carriers, device manufacturers, and retailers distinguishes them in the industry. Under the Orbic brand, they aim to produce 5 million devices annually in the U.S. as part of their Project Patriot Initiative.

Orbic provides a range of affordable, reliable technology solutions, including smartphones, tablets, wearables, and hotspots. Their unique selling proposition lies in offering high-quality, feature-rich devices at competitive prices, making advanced technology accessible to a broader audience.

Orbic’s products cater to both personal and business needs, ensuring connectivity and productivity on the go. In 2019, they approached us to design a new device, the Orbic Myra smart phone.

Project Insights

The Myra was meant to be Orbic’s flagship product. In that sense, it had to reflect Orbic’s philosophy of offering premium features without compromising on affordability. Our goals for this project were:

1. Come up with a design that sets it apart from its competitors.

2. Prepare colour options that create a sense of premium.

3. Ensure affordability and durability at all costs.

Set it Apart

In our exploration of the mid-range smartphone landscape across Asia and the US, we pinpointed a design sweet spot that sets Myra apart. The standout feature? A vertically aligned triple-camera setup on the rear, breaking away from the typical rectangular or capsule designs that dominate the market. This innovative arrangement not only enhances functionality but also adds a striking visual element to the phone’s back, making it a true conversation starter.

Masstige

Myra showcases a sleek, fluid design that begins with its elegantly curved corners—a hallmark of premium smartphones. The display lens features a smooth bevel that flows seamlessly from the top edge into the main body, creating a cohesive look. This fluidity extends to the back cover, which isn’t just flat but gracefully transitions from the main body, ensuring a comfortable and seamless feel in the user’s hands.

Build Quality

Myra features a striking metallic finish on its main body, complemented by a glossy rear panel that beautifully reflects light. Collaborating closely with Orbic’s mockup-makers and manufacturers, we meticulously crafted the phone’s weight to ensure it not only looks stunning but also feels substantial in hand. This attention to detail reinforces Myra’s premium aesthetic and flagship status, making it a device that truly stands out.

Ergonomics

Even with Myra’s expansive display, the volume and power buttons on the right side are intuitively positioned for easy access by users of all kinds. Our commitment to ergonomics extends further, with the fingerprint sensor strategically placed on the rear panel, allowing effortless access with the index finger—no need to flip the device over.

Colors, Materials, Finishes

The Orbic Myra comes in a range of eye-catching colors, including Midnight Black, Ocean Blue, and Rose Gold. This diverse palette not only caters to individual tastes but also ensures that style doesn’t come at a premium, making it an accessible choice for everyone.

Affordability is the Key

Industrial design undoubtedly enhances a product’s appeal, but it must not compromise affordability—doing so would undermine Orbic’s unique selling proposition of offering premium features at accessible prices. In designing the Myra, we collaborated closely with Orbic’s ODM to ensure that both the electrical and mechanical bills of materials stayed within budget.

Key Tasks Accomplished

1. Concept Development

2. Enclosure Design

3. Prototype Design

4. Materials Selection

5. Mockup Management

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