What Will Your Moonshot Be?

For your target market, the primary question we ask is what are the binding constraints on the idea’s success and growth? And we try to solve for what doesn’t exist as opposed to what does. We are together better off doing something never done before that could be valuable in 2-5 years from now. Apart from that, we are both delusionally optimistic about the opportunity, both sides have Zero vanity, and we both are starving for knowledge.

Size of the team should be seen relative to the size of the challenge. A lean team, a high agency culture, that does not frown on temporary mistakes, will move faster, and result in sustained quality in the future.

Yes. But more than that, we want to leave a legacy of great work with enduring revenue. But you should feel free to be focused entirely on the money. In fact, we’re happy if you do.

Your money helps compensate only for a fraction of the value we bring. But the real reason we take it is because it signals your commitment to the venture and its success. Instead of charging our standard day rates that themselves provide immense value, we offer a much lower fee and become equity holders or earn royalties on sale, for the short and long term (so that we can see the implementations through).

Yes. We keep the program running till we absolutely need to raise funds to get to market. At which point we offer you the first right of refusal. After which under mutually agreed terms, we may approach other potential partners.

There will be disagreements. Disagreements are great. So long as they directed at the product and not the people. We support curiosity that has a business value. To be effective we ourselves are naturally curious about the most important frameworks, mental and business models from different industries, from finance and from engineering and from product and from sales. And are open to discussing them and making course corrections.

We recommend considering a 1 year minimum. That’s typically how long it takes after we each prioritise everything necessary to work as hard as possible to reach Series A metrics, or better still reach operational profitability. This almost never happens in months. Even after launch, many ventures take up to 2 years to reach profitability.

No. But someone on both teams should be available 24/7 to discuss. You can work from our studio if there is space available. This is prioritised for our internal teams of course.

Yes, depending on the laws of our lands, we may or may not be able to do a sweat equity arrangement.

Yes. We typically recommend this during prototype analysis and course corrections. But mostly our work is influenced by serendipitous involvement and dialogue between various members in our studio. So we prefer that much of the creative and engineering work is done in our space.

No. The structure is similar, but all deals are done on individual market terms.

Trust is implicit and important in our engagements. Our brand partners send us a sales list every quarter. If however, we have any misgivings, we will request our consultants to perform an independent audit.

We give a service guarantee, and a perpetual warranty during the licence term. If you’re the type of business that needs an outcome guarantee before taking a jump, you’ve probably never developed or marketed products before, are unwilling to take the risk, and won’t be a good fit with us. If you’re not serious about your venture success, we can’t be.That said, If you’re not satisfied with the level of service during development, you can cancel the agreement anytime.

Both of these are true. One, more than 25% of all business profits come from new products that were launched less than 3 years ago. But also, more than 50 percent of all product launches fail to hit business targets, sometimes simply because it is increasingly harder to stand out.. Both figures from McKinsey. Working with us in a partnership or venture model, you get the dual advantage of years of experience at a lower upfront cost, and a team to continuously tweak the design till product market fit.

No. We have thought deeply about it, but we are not a cohort based course, nor an accelerator. Our opinion is that while such programs have their value, what matters more are building, getting to prototypes, talking to users, making course corrections, selling and shipping. These cannot be force fitted to a timeframe.

Decided on an individual case basis.

Those who assume the higher risk should have a greater upside. Your idea. But Us against the world.

We try to be agnostic. Most of our work has been in consumer, technology, healthcare, and social impact.

Bang Design receives 40+ co-venture enquiries per year. We invest our time in about 2-3 new initiatives per year.

Similar to venture diligence (usually 2-3 weeks), in-person meeting (we fly to wherever you are). If the opportunity looks sound then we discuss numbers immediately and provide you with a master agreement and SOW terms in under two weeks.