Bang Design

Remarkable Customer Experiences, Love Guaranteed

We help businesses create exceptional customer experiences. We believe every interaction, touchpoint, and environment should contribute to a journey your customers will love.

70% of the Global Economy is Services-Based, increasingly digital, increasingly designed

88% of organisations will layer intelligent services into or over their offerings by 2028

100% Human

Across our practices, Bang Design specialises in seamlessly combining physical and digital experiences. Our experience straddles working across small product systems such as mobile apps and devices, as well as to large, immersive environments and systems that require focus on spatial awareness, foot-traffic patterns, complex user interactions, and a rigorous understanding of contemporary culture.

We believe in a collective human desire to inhabit a world of contemporary inspiring objects and experiences. From re-envisioning the workflow, wayfinding and information delivery in a complex urban transit environment, to enabling the digitization of water interventions, we design experiences that are intuitive, memorable, and emotionally engaging.

Tailored Solutions

25%

Reduction in Dwell Time for Metro service

After implementing a new self-serve service, wayfinding, occupancy information, and influencing boarding and alighting patterns.

Digital School

Digital Solution for a Collaborative Classroom

We helped Microsoft Research prototype a solution for collaboration and creative problem solving between 3rd grade students.

Elder Wearable

Device UX and Digital Hub to manage Elder Health

The device is complemented by a central, digital hub for the elderly to manage all aspects of their care.

Water Bank

Phygital Rails for Water Finance and Innovation

Aqverium unlocks two bottlenecks: Program Efficacy Validation, and Credit Liquidity in a nascent market

Micromobility

Supporting people to make active, sustainable travel a normal affair

As metro usage scales exponentially in India, passengers want to travel by both train and bike, but systems, services and infrastructure aren’t ready for it.

Eye-Care

Taking a systems thinking approach to identifying problems in eye care

Ophthalmology is the busiest outpatient activity in India. From culture to education, key ideas led to the creation of novel products and a new service method

W.A.S.H

A venture committed to make the world net water positive

We converted Aquakraft’s purification technology to be easily assembled by third parties, connected to their cloud, and installed by public initiatives in a few hours.

Transport

Long-Haul Coach Interior Study

As part of a CX transformation study, the program worked on an elegant cultural travel experience from waiting to coach amenities that makes the journey enjoyable.

Trusted by the World’s Leading Businesses to StartUps

Connected Service Design makes it all possible.

When you want to lead your organisation and transform your customer experience, you need a trusted partner to guide you.

Customer Experience Vision and Design

Lead your teams with a vision and customer experience design you can operationalise. Create value for your business and customers.

Are you a CX champion in your organisation? Bang Design will help you create a compelling, future-ready vision for customer experience to inspire stakeholders and guide the transformation.

Digital Products

Design digital products that make sense for your customers and people when and where they are needed.

Are you a Product Owner bringing a new product to market? Bang Design has a 100% Human Factors driven approach to discover, design and orchestrate products, people and places and deliver a seamless experience for customers.

Spaces

Design great digital experiences for places and spaces, and your people, to deliver your brand and proposition

Commercial environments can be much more than just site, building design, and interior quality.
Bang Design will work with you to inspire, imagine and create experience for spaces people will value and keep them coming back for more.

Creating the Future does not have to be hard

We can guess at how people feel, what they think, what they experience, how they use things. Or we can go and find out, make a creative hypothesis, put a test prototype out there, and refine it till it is ready. While the process is itself not linear, broadly these are the distinct phases as the program progresses

Foresight and Strategy

Imagine what is possible? Envision a new proposition, service and product. Finalise the core feature set and positioning

Design and Prototype Experience

Design for people, products and places. Release an alpha version for early feedback. Engage the tools of design thinking to better understand requirements.

Develop, Refine and Ship

Iterate Use design and engineering to unlock new value from your service ecosystem.

What our clients are saying.

Pricing

What You Get

Service and Digital Design

Craft Remarkable Customer Experiences. With the team of a $Bn brand

$5499/mo

$4499/mo

Per 140 hours

Sign Up today. Get

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With the Same Plan

How we compare

In-House Team Other Top-Tier Firms
No-Conflict Independent
Sometimes
No internal resources needed
Sometimes
Unconstrained Customer Centricity
Expert Process (over $500Mn in new revenue)
Sometimes
Unified Approach to Design and Problem solving approach
Sometimes
Creative Marketing Support for Design
Sometimes
Unlimited Flexibility
Cost
$3,999/mo onwards
$150-250k per year
$100k-400k commitment typical
40+ Award Winning Skills on Demand
Single Task Specialist
Multiple Skills
Risk
NONE. Commit just 1 month at a time
A bad hire sets you back months.
Long term commitment

FAQs

Service design goes beyond aesthetics and functionality. It focuses on the entire customer journey, including the interaction of people, technology, and physical spaces. It’s about designing a holistic experience that meets customer needs and delivers value.

Service design can lead to a range of benefits, including:

  • Increased customer satisfaction and loyalty
  • Improved brand reputation
  • Reduced operational costs
  • Increased employee engagement
  • Development of innovative new services and products

We take a holistic view of the entire customer journey, encompassing all touchpoints, whether physical, digital, or human interaction. Specifically, digital touchpoints are often central to the customer journey. A first principles approach is often necessary to inform and influence the overall experience. And digital user interfaces and digital user experience design are central to realising that approach to products and services.

The practice of design is constantly evolving. There’s a growing trend towards convergence where the boundaries between traditionally siloed service design and digital design become increasingly blurred. This means service designers come with a strong digital-by-default approach, and vice versa.

Absolutely! Businesses with a focus on customer experience outperform competitors. Service design helps create loyal customers who spend more and are more likely to recommend your brand. It can also lead to increased efficiency, reduced costs, and improved employee satisfaction.
Service design principles can be applied to any industry! From retail and hospitality to healthcare and capital goods, design can help businesses improve the way they deliver value to their customers. If you’re unsure, you can simply sign up to our flexible subscription plan, and start with a very loose brief.
Service design is relevant for any business that relies on customer interactions. Whether you’re a B2B or B2C company, service design can help you improve the way you deliver value to your customers. If you’re still unsure, you can simply sign up to our flexible subscription plan, and start with a very loose brief.
The cost of service design varies depending on the scope of the project, the size of your business, and the complexity of your needs. However, the potential return on investment (ROI) can be significant. Most of our programs cost less than 2% of subsequent first year revenue from the business.

Service design typically follows a human-centred approach that involves:

  • Research and understanding customer needs
  • Co-creation with stakeholders
  • Prototyping and testing solutions
  • Implementation and ongoing iteration

While it’s possible to implement some aspects of service design internally, hiring a consultancy can offer several advantages:

  • Expertise and experience in service design methodology
  • Access to a wider range of tools and resources
  • Objectivity and fresh perspectives
There are a number of metrics you can use to measure the success of your service design initiatives. These might include customer satisfaction scores, Net Promoter Score (NPS), employee engagement, and sales figures.
Service design is an iterative process. As your business and customer needs evolve, so too should your customer experience. Regularly revisit your service design strategy and make adjustments as needed.
Share success stories from other businesses that have implemented service design. They will likely be competitors already winning with service and digital design. Quantify the potential ROI and highlight the alignment with your overall business goals.
Some of the biggest challenges include getting buy-in from all stakeholders, breaking down silos within organizations, and measuring the impact of design interventions. However, with a clear strategy and commitment from leadership, these challenges can be overcome.

Service designers need a combination of skills, including:

  • User research, empathy and a desire for contemporary culture
  • Design thinking (link to design home page) and problem-solving
  • Sound Understanding of contemporary software, hardware and audio technology
  • Communication Design Skills
  • Prototyping and testing
  • Storytelling and visualisation (link to visualisation)

If you come from a background in any of the traditional design disciplines – especially digital experience design – you will likely be able to make the transition quite easily. That said, a degree in design is certainly not a prerequisite to becoming a good service designer.

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