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Life Science & Medical Device Marketing

Incisive Marketing for Precise Promises

With our roots in product design and development for cutting edge technologies, we embrace change.

Healthcare is evolving rapidly.

The industry is on the cusp of breakthroughs in drug discovery, novel diagnostics, personalized treatments, and early disease detection. Sales and marketing play a crucial role in driving these advancements, but are also the largest segment of life sciences operations expenditure.

Traditional commercial operations struggle with:

Lack of Scalable Personalization

Inability to tailor content and experiences to individual needs.

Generic Content

Absence of clear and tailored digital content that resonates with specific target audiences, including healthcare professionals (HCPs) and patients.

Inflexible Content Supply Chain

Siloed content and data at global and local levels slow down speed to customer insights, and to content creation.

What We Do

Our broad capabilities for marketing and communications help you deliver personalized and meaningful content to your target audience. With a robust set of technology partners, we deliver fit-for-purpose solutions for multi-channel marketing automation, and seamless user experiences.

Digital Content

We

Create tailored digital content for HCPs and patients. Develop 3D animations, articles, infographics, videos, and interactive media. Personalize content using data-driven insights. Optimize engagement through effective content creation, curation, distribution, website development, SEO, and social media management.

You Get

a library of digital assets, including high-quality 3D explainer videos, for multi-platform distribution;
customized content modules for different campaigns.
performance analytics for engagement and effectiveness.

Brand Planning and Strategy

We

Provide AI enabled market research at scale for brand positioning and competitive analysis. Develop comprehensive brand strategies aligning with business objectives. Collaborate with stakeholders for brand consistency across channels.

You Get

strategic brand plans with goals, target audiences, and messaging frameworks.
brand guidelines for consistent communication;
roadmaps for campaign execution aligned with brand objectives.

Campaigns

We

Design and execute multi-channel marketing campaigns, including social media and email marketing. Build targeted lead lists and segment audiences. Create engaging visuals and copy for various platforms.

You Get

to analyse campaign performance for reach, engagement, and conversion rates.
tailored creative assets for each campaign.
automated email sequences and social media posts for deployment.

Digital Rep Equivalence

We

Customize digital tools to replicate traditional sales representatives. Create interactive platforms for HCPs to access product information without face-to-face interaction.

You Get

get engagement tools for virtual product demos and online consultations.
to track HCP interactions and feedback using analytics dashboards.

Data and Analytics

We

Collect and analyze data from various sources to inform marketing strategies. Use advanced analytics tools to gain insights from customer interactions.

You Get

detailed analytics reports with key performance indicators (KPIs) and trends.
predictive models that can forecast market behaviour and customer preferences.

Patient Services

We

Implement patient engagement programs to improve treatment adherence, including device and app usability and design. Provide educational resources tailored to patient needs.

You Get

user-friendly design for Android kiosk mode for patient app.
novel patient support materials.
feedback mechanisms to measure and improve patient outcomes, satisfaction, and medication adherence.

Your Benefits

We’re a dream for healthcare, medical and life science marketers who need differentiated but relevant creative and content services.

Increase market adoption and boost sales through effective marketing campaigns.

Reach the right audience with targeted messaging

Build trust and credibility with your customers

Secure funding and accelerate investment

Case Studies

Our teaser video helped an Ophthalmology start-up get traction with early HCP adopters, even before certification trials were completed

A technical explainer video for a novel technology, helped the start-up venture get 4x the planned leads at an industry exposition

A combination of assets were used to get end user sign-ups for a novel bio signal based communication technology

“Bang shatters expectations with stunning CGI & HD marketing videos. Their agile team flawlessly adapts, delivering perfect projects on-time, always. More than an agency, they’re an extension of your marketing team: reliable, talented, and down-to-earth.”

Poh Lee Koh

Head of Marketing, Global (Senior Director, Global Marketing), Orbic

Pricing

Bang Design’s approach to digital content creation differs significantly from traditional methods in several key way

Life Science Marketing Transformation

Tailor content and marketing campaigns specifically for different groups, ensuring efficient delivery of relevant and engaging messaging

$5499/mo

$

4499

/mo

Per 140 hours

Billed Monthly. Pause and Resume Anytime

What you get

Offshore Design Centre

Build a specialized team of experts in different areas who will work together to provide long-term healthcare sector solutions

$5499/mo

Custom

What you get

How we do it

Bang Design’s approach to digital content creation differs significantly from traditional methods in several key way

Data-Driven Personalization

We direct data insights to create personalized content that resonates with specific target audiences. By analyzing customer data and engagement metrics, our AI-powered approach will generate unique, relevant content tailored to individual preferences and interests.

Modular Content Structure

We have an "automation-focused approach" to modular content. By breaking down content into reusable components, we can assemble personalized assets at scale, exceeding the capabilities of traditional manual methods.

Streamlined Workflows

With AI handling much of the authoring process, content creation becomes fast and efficient. This allows for the rapid production of content in multiple formats for various platforms, keeping up with the pace of today's digital landscape.

Consistent Brand Voice

We prime and train AI to your brand style and tone, ensuring that all content maintains a recognizable voice, even when scaled across channels.

Improved Measurement and Optimization

We use robust analytics and reporting to measure content performance. This data-driven insight allows for continuous optimization of content to improve audience engagement and meet your business goals.

How we compare

		Traditional Agency	Other Healthcare Marketing Solutions
Unified Approach to Product Innovation and Creative Marketing	✓
3D Assets	✓
Integration and Automation of Siloed Martech Apps	✓		Sometimes
Enable updates and changes quickly	✓		✓
No Long Term Commitments	✓
Pause and Resume any time	✓
Can work with any size of business	✓	NA
Unlimited Tasks	✓
Cost	Minimal $3,999/mo onwards	Upto $250k per year	$5-25Mn expected annual commitment
Your Risk	NONE. Commit just 1 month at a time	A mismatch with agencies can set you back months	Large financial commitments

Insights

The Future of Wearable Tech: Integrating Sensors for Better User Experiences

•

November 23, 2024

Design is more than just creating beautiful things; it's a journey full of uncomfortable truths that every designer must face. From navigating

Robots Eventually, But User-Centred Design For Now; Design and Challenges of Human-Robot Interactions

•

November 15, 2024

Surgical robots might dominate the headlines, but for many healthcare providers, they're still an aspiration rather than a reality. So, how can

a hand with a glowing wristband

Designing Wearables for Comfort and Precision: Lessons from Health-Tech’s Breakthroughs

•

November 13, 2024

What makes a wearable truly wearable? Dive into the fascinating intersection of health-tech innovations and consumer design, where comfort, precision, and style

a group of people in protective gear working in a factory

The Art and Agony of Medical Device Mass Production: Navigating Design, Compliance, and Cost

•

November 11, 2024

In the intricate world of medical device manufacturing, scaling from innovative design to mass production is a journey through strict regulations, security

We believe innovation should stop at nothing.

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