White Label Product Development, Your Best Kept Secret

We have worked with businesses in India, USA and Japan, that manufacture products across office equipment, home appliances, industrial equipment, medical devices, telecom devices, consumer products and automotive electronics.

We offer a wide range of services between product design, mechanical engineering, manufacturing engineering and liaison with Your internal teams to see programs through to completion. Manufacturers and Clients can also avail of our extensive growth marketing services for their success.

It is common for the terms ‘white label’ and ‘private label’ to be used interchangeably, and while they are close in definition, they’re slightly different.

White label: If You offer white label products, You are designing and producing generic products that clients (i.e. retailers) can purchase from You and re-sell under their brand. You control the IP, multiple clients may purchase the same product, and customisation is limited – typically only the branding. You’re basically producing a complete product with a blank label, hence the name. When clients want to take advantage of a market opportunity quickly without minimal up-front investment, they may opt to buy white label products that are market-ready more or less instantly. However, their product may look like a clone of some of their competitors depending on how many businesses in their area also purchase the same white label product.

Private label: If You offer private label products, it’s basically the same as white labelling except more exclusive. When You engage in a private label manufacturing contract with a client, You are offering Your product to them exclusively for re-selling and You will likely offer a greater degree of customisation. If a client feels they have a little extra time to ‘get it right’, as it were, they might choose the more exclusive private label option and opt for an extra degree of customisation – with the added advantage of exclusivity.