Industrial and Capital Goods Design

The Ultimate Design Program for Capital Goods

From Concept to Launch, We Enable Growth.

We're your most complete partner driving innovation in the Industrial and Capital Goods sector. We bring your groundbreaking ideas to life across a wide range of products and markets

What we do

What You Get

A fraction of what we bring to your product and business

Unique Design Language for Industrial Goods

Are your uninspiring designs pushing buyers away? We help you Capture attention with human-centred product designs that grab attention and showcase functionality.
From trend identification and competitor analysis we craft a cohesive and visually striking brand language through form, style, and CMF selection, that represents your product strategy, specifications, features, and optimised configurations.

Product Engineering and Development

Enable your customers to customize virtually everything. Enhance their buying experience, boosting customer satisfaction and sales in turn.

Captivating Product Marketing Video

Industrial buyers are busy running operations! Captivate them with a 30-45s animated video that fully explains complex products, showcases features visually, and boosts engagement. Increase leads, shorten sales cycles, and leave a lasting impression with clear, concise animation.

Immersive and Interactive 3D Model

With overlays, annotations and continuous working animations. Seal the deal long before they even get to see your competitors’ products. Equip your digital showroom with 3D product models that users can examine and explore at their own pace. Get insight into customer preferences, trends, and behaviour.

Flawless Product Documentation

Get Product and Project technical documentation, process diagrams and wireframes, technical whitepapers, digital content, and Structured Data Development and Management. Benefit from a complete technical document solution, including technical writing, translation, illustration and finishing services, compliance with national and international standards, all tailored to meet your needs.

Super High Converting Landing Page

For your products – that suck in leads like an Industrial vacuum cleaner on steroids! Complete with video and 3D assets, headlines, sub-headlines, user benefits, product features, comparisons and all the ways to handle objections. If that wasn’t enough we will also help you implement it in your website

High Fidelity Marketing Collateral

That looks beautiful, showcases your brand and product appropriately, and more importantly both pulls in a stampede of leads at expos, and also acts a lead magnet for downloads on your website!

Why Should You Work With Us?

Seamless B2B Product Expertise

We help you bridge your product and service with uncompromising end user experience. The best part: Your traditional internal departments can interact with any specialist seamlessly in a single subscription.

Commitment to Innovation

We handle the entire product lifecycle under one roof – Industrial Design, Product and Manufacturing Engineering, Documentation, Marketing and Production Liaison. We translate your vision into practical, cost-effective solutions that meet rigorous industry standards.

Industrial Product B2B Marketing

Our team understands the complex buying cycles and technical specifications relevant to the Industrial and Capital Goods market. We create targeted marketing assets that engage and educate potential customers, accelerating your sales pipeline.

AI Enabled

We use in-house trained models to Crafting Clear, Compliant, and Comprehensive Documentation for your industrial equipment. Often the only inputs needed are your product specifications, a digital UX mock-up and a 3D CAD file to extract illustrations

“Bang shatters expectations with stunning CGI & HD marketing videos. Their agile team flawlessly adapts, delivering perfect projects on-time, always. More than an agency, they’re an extension of your marketing team: reliable, talented, and down-to-earth.”

Poh Lee Koh

Head of Marketing, Global (Senior Director, Global Marketing), Orbic

What To Expect Once You Sign Up?

Strategy

In-depth discussion on product, user benefits, key features, and Ideal Customer Profile. Sign Off on Program Budgets

25 hours

Design and User Experience

Audit for product improvement opportunities that do not affect core function.

40 hours, including travel

New Design Language

applied to the first product.

40 hours, including travel

Continuous Development

Monthly plan for accelerated iterations and prototyping

Continuous

3D Experiences

We modify your 3D assets for digital weight and any IP concerns. Storyboard, product benefits, features to highlight. Prepare immersive assets and 30s Animation

230 hours

Asset Approval and Production

The First-in-Series can be re-configured to create shorter or smaller assets as required.

Continuous

Landing Page

Creative Copywriting. Organize all assets into one cohesive story that converts prospects to leads, to sales. Bonus: Implement on WordPress

35 hours

Hours mentioned are indicative. Will vary for business and product type

See How We Stack-Up

		In-House Team	Product Dev Firms	Animation Firms	Web Firms
No-Conflict Independent			Sometimes	Sometimes	Sometimes
No internal resources needed			Sometimes	Sometimes	Sometimes
Unconstrained Customer Centricity
Expert Process (over $500Mn in new revenue)			Sometimes	Sometimes	Sometimes
Innate Technical Product Understanding
Product Design Skills
Animation and 3D Skills			Sometimes
Web Design and Implementation
Cost	Ultimate Value	$150-250k per year	High	High	Moderate

Subscribe now to get started

Frequently Asked Questions

I already have an in-house team. How do we work together?

Our best work is with in-house teams as they typically support the program with design language direction

Do you offer only individual services, or only packaged offers?

We offer both! We understand that each project has unique needs. You can choose the services that best suit your requirements, or leverage our full suite for a comprehensive approach. The subscription mode allows you to seamlessly integrate any type of service you need. The packaged offer is a super efficient pre-set service with a constraint on the number of assets and iterations.

If I take the packaged offer, how much depth and rigour can I expect?

Nearly the same as from discrete standalone efforts. This offer uses playbooks to get very close to fantastic quality products and assets at a fraction of the cost. If you need to go deeper after this, and many clients do, you can sign up for our flexible unlimited design subscription.

How many products does the packaged offer include?

Almost always, one product. If you have several products, let us know. If there are storyboards, workflows and templates that we can repeat across products, then we will offer you a custom price.

How do payments work?

For subscriptions, the subscription fee is paid in advance. For any packaged offer, it is 50% advance. 50% on delivery of all assets, or no more than a 15% overshoot on planned hours. If you don’t pay the entire amount for the packaged offer, you won’t be able to download the high quality assets we prepare.

I’m unsure of what I need. What should I sign up for?

Start with any of the subscriptions for the first task you need. We can adjust from there on.

How do I get started?

Contact us today for a free consultation! We’ll discuss your project goals, explore the best approach for your needs, and provide a customized budget to propel your vision forward.