Less is More: Understanding the Timeless Design Principle

Contributor - Prashant Subhedar
May 10, 2024
3 min read

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‘Less Is More’ is a concept popularized by Architect Ludwig Mies van der Rohe in describing the minimalist aesthetic. Designers across all streams have long embraced this concept in building and delivering minimalistic designs.

How and Why?

By using only the necessary elements for a given design. Products designed with this philosophy enhance user experience, can be manufactured affordably, and remain relevant for a longer time.

Minimal products are easy to understand, use and simple to describe in social conversations as they leave a lasting impression. But simplicity shouldn’t be confused with being simplistic. It’s about stripping away the unnecessary and allowing the core elements to shine truly.

This philosophy, the cornerstone of our design approach, translates into products that are:

Effortlessly Intuitive: Minimalism reveals and amplifies the essentials. Features and workflows become more intuitive and easier to understand at a glance without using manuals and complex tutorials.
Built to Last: Minimal designs are not only aesthetically pleasing but also inherently more reliable. Reduced diversity of components and materials brings reliability, and affordability through economies of scale as well as shorter development times.
Market-Ready: Minimalism forces designers to deeply evaluate what is most vital for an optimal user experience. This helps the products relate to the needs and wants of the target audience simplifying their marketing.
Timeless Appeal: While staying contemporary is important, minimal design transcends fleeting trends, resulting in an enduring aesthetic. This ensures the product remains relevant and visually appealing for a longer time maximizing the return on investment (ROI).

Here are the core principles that guide our design philosophy

Focus on Essentials: Eliminate unnecessary features and complexities. Prioritize core functionalities and ensure they are delivered clearly and concisely.
Prioritize User Experience: Design products that are intuitive and user-friendly, serve their unmet needs, and exceed expectations.
Optimize Resource Allocation: Invest effort in the early stages of development (concept design, 3D models) to establish a solid foundation. This ensures a smooth transition to prototyping and production, minimizing delays and wasted resources.
Adopt Innovation: Simplicity doesn't mean boring. Combining minimal designs with clever functionality creates products that are easy to use while offering unique and unexpected solutions.

By adhering to these principles, we strive to create products that are not just visually appealing but also functional, user-friendly, and ultimately, successful in the marketplace.

Conclusion

This design philosophy is not just about aesthetics; it is about creating meaningful connections with users. It’s about respecting their time and intelligence by presenting information and functionalities clearly and concisely. In a world that often bombards us with complexity, the power of simplicity offers a refreshing alternative, one that allows us to focus on what truly matters and create products that enhance our lives in meaningful ways.

We collaborated with companies such as Elisar who stripped away every extraneous feature to develop the AVA, a glaucoma testing tool that takes healthcare from the hospitals to the patients. And is affordable, and priced 90% lower than the competition without sacrificing on profitability.

Join hands with us!

With a stretch of a dollar, are you looking to innovate and push the boundaries of customer experience?

Working together, we can turn innovative ideas into physical products that open new markets. And do so with the flexibility of an in-house team and the benefits of an offshore one! Contact us today to discuss how we can collaborate and bring your vision to life.

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