
At the intersection of design, engineering and marketing, where brand meets demand, we blend creativity with data efficiency to give your business an edge to thrive.
Explore, customize, and visualize in 3D.
Future-ready interiors and environments for aviation and next-gen air mobility.
Visualizing the frontier of space through compelling, human-centered design.
At the intersection of design, engineering and marketing, where brand meets demand, we blend creativity with data efficiency to give your business an edge to thrive.
Explore, customize, and visualize in 3D.
Future-ready interiors and environments for aviation and next-gen air mobility.
Visualizing the frontier of space through compelling, human-centered design.
What we do
Empowering customers to design their perfect product with real-time 3D configurator tools in real-time. Captivate, engage, and convert.
Craft your Ride
Use our 3D car configurator to spark customer excitement. Let users explore paint options, trims, interior features, and performance upgrades. Personalization builds loyalty and speeds up purchase decisions.
Personalize with precision
Our 3D configurator for medical devices and equipment allows professionals to tailor tools and environments to their exact needs, enhancing both functional efficiency and patient outcomes.
Simplify complex machinery with an interactive 3D product configurator for industrial goods that supports real-time equipment customization. Let buyers evaluate features, compare variants, and move from inquiry to order with confidence.
Poh Lee Koh
Head of Marketing, Global (Senior Director, Global Marketing), Orbic
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Our Process
Step 1
1. We map SKUs to base models, accessories, and options. 2. Includes real-time pricing setup, editable quantities, discount logic, and selection locking to maintain configuration accuracy.
Step 2
1. We convert data into clean, consistent formats for faster load times and seamless visual integration 2. Scene composition ensures brand consistency, engineering feasibility, and smooth user experience.
Step 3
1. We collaborate with your marketing and technical teams to refine camera views, lighting, and material finishes (CMF). 2. The result: photorealism without compromising performance.
1. Seamlessly integrate the 3D configurator with your platform and CPQ systems. 2. Ensure real-time updates and complete backend compatibility.
1. We build a user-friendly interface that supports dynamic catalog updates. 2. Automation and PLM integration become easier once your first set of SKUs are live.
The focus of a 3D configurator is Customization and interactivity. A good tool allows users to change aspects of a product (colours, materials, features) and see the updated version in 3D in real-time. Our configurator also updates pricing based on selections, effectively delivering a 3D CPQ experience. The benefits from our approach are increased customer engagement, improved buying confidence through visualisation of their choices, and potential for higher conversion rates.
A 3D Visualizer shows a product in 3D, or several views of that product, allowing users to rotate, zoom, and explore the product from different angles. May include features like high-quality visuals, pre-set animations, or integration with Augmented Reality (AR). A visualizer is a more engaging and informative experience compared to static images.
If your products have many customizable features or require interactive customization options, a 3D configurator would be better suited to handle the complexity. However, if your products are simpler and primarily require visual representation, you will benefit from our Immersive Customer Experience Tool and Service.