How 3D Configurators are boosting sales?

Contributor - Vinay Rao
May 21, 2024
3 min read

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Being Remarkable is the best way to attract Attention. It makes your offering worth noticing and talking about. 3D Product configurators do just that, a personalized and immersive shopping experience grabbing your prospects’ attention, engaging and guiding them along the sales funnel.

More than three-quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions—a sentiment that has steadily intensified even after lockdowns have ended. -McKinsey Research

And in this crowded marketplace where the average attention span is 8 seconds, 3D configurators hold their own bringing your products to life and allowing your customers to engage with them at their own pace all the while guiding them towards a successful purchase.

They enable online shoppers to:

This level of visual engagement not only builds trust and confidence in the purchase but also minimizes the chances of post-purchase dissatisfaction. No more wondering if that table will fit or if that chair will clash with your décor. With 3D configurators, your prospect can customize the product to their heart’s content.

Product configurators provide customers with a deeply personalized shopping experience. By allowing them to craft products to their liking, customers gain a sense of ownership, potentially increasing their loyalty and reducing bounce rates.

- A paper published on ResearchGate

And speaking of empowerment, 3D configurators can also help you reduce returns and increase customer satisfaction. By providing customers with a realistic preview of their customized product before they buy, you eliminate the guesswork and ensure that their expectations are met. This not only saves you money on return shipping and processing, but it also builds trust and loyalty with your customers.

3d configurators don’t stop there

Tying them to your Enterprise Resource Planning (ERP) system offers advantages at both ends, customer as well as factory facing. The customer instantly gets a quote of what they are expected to pay with lead times for delivery. The factory knows what to produce in real time based on the customers’ choices reducing inventory carrying costs.

Here are some tips for getting the most out of 3D configurators

Invest in high-quality lightweight 3D models: DAZ format models offer the best of both worlds. They’re lightweight enabling faster downloads yet pack in enough polygons for a rich customer experience.
Invest in a self-service UI/UX: Design the workflow and the front end to enable your target audience to navigate and learn about your product from the word go.
Tie up with ERP: Tying up with your ERP allows your factories to manufacture what the customers exactly want, reducing returns. This also helps you determine trends and generates valuable data for planning forward.
Track and analyze data: Use data insights to understand how customers are using 3D configurators and identify areas for improvement.

3D Configurators make for a remarkable online shopping experience, one that reduces bounce rates and converts prospects to purchasing customers. At the back end, they generate data that point to customer preference trends, help minimize inventory, and ensure that the right goods are shipped on time.

Join hands with us!

Are you a Marketer looking to make your customers’ online shopping experience Remarkable?

Working together, we can turn your vision into visual assets that boost customer confidence and increase sales. And do so with the flexibility of an in-house team and the benefits of an offshore one!

Contact us today to discuss how we can collaborate and bring your vision to life.

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