Automotive Tire Content Supply Chain
What we do
We’re a team of seasoned professionals with unparalleled expertise in solving your core problems
Photographs provide the least opportunity for composition, light adjustment and often result in the least creative outcomes. But are the cheapest and the fastest to produce.
Pre-Qualified 3D Assets with no surface errors are the best option overall. They are slightly more expensive upfront, but save time in production of the in-context renders
Let your prospects engage for longer with your product and brand
Use hotspots to direct the viewing experience, and to provide additional information
Embed pop-up videos for a better technical explanation experience
think quality of the image is the most important factor
increase in online conversion rates with the right imagery
Increase in sales price using the appropriate CGI
Reduction in returns when customers configure their own product
High-quality contextual renderings, technical illustrations, exploded views, 3D animations, and immersive assets, significantly enhance your product narrative.
10x your brand engagement from anywhere with interactive assets. Greater engagement leads to enhanced brand perception and more trust.
Studio shoots involve elaborate setups and special requirements based on product sizes and variations — logistics that escalate when shooting multiple SKUs and variants.
Programmatically created from approved initial articles.
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Our Process
Step 1
Discovering and mitigating any CAD issues is essential for producing well-built, high-fidelity CAD assets efficiently downstream.
Step 2
Once the CAD files are reviewed and approved, we develop lighting and layouts for the imagery and/or animations, with your feedback along the way.
Step 3
Next, we focus on the desired material finish for each image, animation or 3D asset using physical references or color, material, and finish (CMF) documentation.
First-in-Series (FIS) and subsequent rounds of revisions bring us to a high-fidelity image or animation, or 3D Viewer, or Immersive 3D Experience, depending on the desired use case.
Successful first-In-series assets foster digital assets that anticipate future needs. We discuss highlight elements such as Logo placement, colour explorations (for digital images alone), Sub-Brand colour band highlights, treating seam lines, rendering visible steel bands.
Where possible, we will programmatically repeat the actions to generate consistent assets for subsequent SKUs. Appropriate naming protocol allows for fast implementation on your digital properties
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Traditional Agency | Large Automotive Marketing Solutions | |
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Sound understanding of Tire materials, construction, tread pattern and production technologies |
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Core Depth Expertise in 3D Visualization |
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Sometimes |
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Integration Integration with CPQ and ECommerce properties |
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Programmatic automation for production of assets |
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Sometimes |
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No Long Term Commitments |
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Pause and Resume any time |
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Your Cost |
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Up to $250k
Annual retainer
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$500k-1Mn annual commitment |
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Risk |
NONE. Commit just 1 month at a time |
A mismatch with agencies can set you back months |
Large financial commitments |
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