Smart Design for Smarter Living
Our Solution
Designed to offer consumers quality and value combined with the latest technology in mind
The Result
We met the need to translate Orbic’s vision for an affordable, high-value smartwatch into a tangible product for the Verizon network.
Background
Orbic is a US-based electronics brand that partners with Verizon to bring feature-rich devices to consumers at accessible price points. With the Orbic SmartWrist, they set out to create a smartwatch that delivers health tracking, communication, and everyday utility without the premium price tags of global competitors.
To achieve this, they needed a product that combined a sleek design, robust engineering, and seamless hardware integration—all while ensuring cost-effective manufacturability at scale. That’s where we came in.
Designing a smartwatch isn’t just about making it look good. It’s about making technology invisible, comfortable, and intuitive. The Orbic SmartWrist had to:
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- Integrate side-firing speakers and health sensors without adding bulk.
- Offer the right ergonomics for all-day wear.
- Be water and sweat resistant, with tightly engineered seals.
- Balance aesthetics with manufacturability—keeping tooling and plastics costs in check.
This was a product destined for tens of thousands of wrists, and every detail mattered.
OUR ROLE
Industrial Design
Crafted a modern, minimal form that blends into lifestyle wear while signaling technology subtly.
Hardware Integration
Worked closely with Orbic’s ODM team to fit Ambient Light sensors, side-firing speakers, microphones, blood oxygen and heart rate sensor arrays and 430mAh all day battery, in a compact housing without compromising comfort or signal clarity.
Plastics Engineering
Engineered the enclosure for strength, sealing, and finish quality—optimizing for injection molding and reducing assembly complexity.
UX Design
Orbic Care Platform, a cloud-based data collection portal that enables users to access daily actionable insights based on their personalized data health history, set reminders and access settings through web or device application.
THE RESULT
Real-World Impact & Learnings​
The Orbic SmartWrist was launched through Verizon, giving millions of US consumers access to an affordable smartwatch that doesn’t compromise on design or function. The product stands as proof that thoughtful design and engineering can democratize technology, bringing advanced wearable experiences to the mainstream.
The Orbic SmartWrist, backed by Verizon’s robust network, successfully brought essential connectivity and health features to a new market segment. The Number Share feature allows users’ phones and watches to be synced to the same number so when away from your phone or WiFi, you will continue to receive calls and texts on your watch.
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While initial product reviews on platforms like Verizon’s site highlighted some user feedback challenges, our creative and product build work laid the foundation for a scalable product line. We learned invaluable lessons about the delicate balance of component integration, especially when introducing complex elements like side-firing speakers, into a tight design envelope. This project solidified our expertise in delivering sophisticated, cost-effective wearables that meet both carrier requirements and consumer expectations.