Finnish smart ring maker Oura has announced its entry into the Indian market with the launch of the Ring 4, taking on local rivals such as Ultrahuman. The Ring 4 is priced starting at ₹28,900 (about $313) and going up to ₹39,900 (around $432), alongside a ₹599 (about $6) monthly membership.
The Ring 4 features advanced health tracking capabilities, including sleep, activity, and heart rate monitoring. It also offers personalized insights and recommendations based on the user’s health data. The Ring 4 is water-resistant up to 50 meters, allowing users to wear it while swimming or engaging in water-based activities.
Oura is a Finnish company known for its smart rings that provide health tracking and personalized insights. The company’s products are popular among consumers looking for a discreet and stylish alternative to traditional wearables like smartwatches.
The launch of the Ring 4 in India is significant as the country’s smart ring market is still in its early stages. The market has seen a decline in shipments and average selling prices due to the influx of low-cost options, making it a competitive and price-sensitive market. Oura’s entry into the Indian market with the Ring 4 could potentially shake up the competition and influence the growth of the smart ring segment in the country.
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Source: TechCrunch Hardware