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    Design solutions for tough environments and tomorrow’s field-ready machines.
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    Mass-market product design with a focus on form, function, and brand experience.
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    Packaging, experience, and system design for FMCG and food-tech brands.
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    DFM-focused product design and system thinking for scalable, efficient production.
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    Design for hardware, interfaces, and intelligent systems from concept to production.
    Technology
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    Smart, scalable design for vessels, onboard systems, and immersive marine experiences.
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    Visualizing the frontier of space through compelling, human-centered design.

    Space Exploration
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    Shaping how the world connects through design-led communication systems.
    Telecommunication
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Are Today’s Products Leaving Seniors Behind?

  • 3 min read

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The global population is aging rapidly. By 2050, the United Nations projects that 1 in 6 people will be over 65 years old [UN World Population Prospects]. This demographic shift presents both challenges and opportunities. While many seniors are healthy and active well into their golden years, everyday tasks can become hurdles as dexterity and cognitive function decline.
Technology, which has become omnipresent in our lives, can be a powerful tool to bridge this gap. Unfortunately, many current tech products are failing our senior population.

The Problem: Anorexic Design and Complex Interfaces

Many tech products prioritize sleek aesthetics over usability. This “anorexic design” results in devices with tiny buttons, poor touch sensitivity, and reliance on voice commands that can be misunderstood by accents or background noise. These physical interfaces can be frustrating and even impossible for seniors with limited dexterity or tremors to navigate.
Software interfaces are often equally problematic. Layered menus, complex instructions, and a reliance on non-intuitive icons all contribute to feelings of confusion and disenfranchisement. During stressful situations, like a medical emergency or trying to connect with loved ones, these design flaws can be particularly harmful.

Global Insights: The Impact on Seniors

A 2021 AARP study in the United States found that 42% of adults aged 50-79 reported difficulty using everyday technology [AARP]. This isn’t just an American problem. A report from the Pew Research Center found that even in tech-savvy South Korea, 37% of adults aged 60 and over say they lack the skills they need to use the internet effectively. The Social Care Institute for Innovation in the United Kingdom highlights the social isolation that can result from digital exclusion, noting that “a lack of confidence and limited digital literacy skills can prevent older people from being able to connect with friends and family online” [Social Care Institute for Innovation].

The Call for Inclusive Design

There is a clear need for a paradigm shift in tech design. We need to move towards inclusive design principles that prioritize usability for all users, regardless of age or ability. This means:
  • Larger buttons and clear labeling on devices for easier interaction.
  • Voice control that is robust and adaptable to different accents and speaking styles.
  • Simple, intuitive interfaces with clear instructions and minimal reliance on complex menus.
  • Increased accessibility features such as larger text size, screen readers, and high-contrast modes.

The Opportunity: A More Connected Future

Inclusive design isn’t just about charity; it’s about smart business. Seniors represent a growing and affluent demographic with a significant amount of disposable income. By creating products that they can easily use, tech companies can tap into a vast and loyal customer base.
More importantly, inclusive design has the potential to improve the quality of life for millions of seniors around the world. Technology can help them stay connected with loved ones, manage their health, and live more independently. It’s time to ensure that everyone has the opportunity to benefit from the digital revolution.

Let's Discuss!

What are your thoughts on the tech gap and how it’s impacting seniors? Share your experiences and ideas for creating more inclusive products in the comments below.

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With 25+ years of experience working with Fortune 500 majors and pioneering startups, we cross-pollinate ideas from multiple domains to arrive at unique solutions. Our efforts have resulted in life-saving devices such as the Embrace Infant Warmer or the Monitra Upbeat to name a few. Working together, we transform innovative ideas into tangible solutions that open new markets. And do so with the flexibility of an in-house team (read plans for more) and the benefits of an offshore one! Contact us today to discuss how we can collaborate and bring your vision to life.

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