What can one say? The original firm that brought design to business, and to popular media. If you need a big name firm to support you with innovation, it does not get more famous than Ideo. We always liked their multidisciplinary approach. Except that we bring specialists to individual tasks rather than generalists to projects. So if your business needs a combination of human factors, serious problem solving, and both the technical and creative skills to bring a program to life, BangDesign* may be a better alternative. Bonus: Unbeatable value from a flexible and scalable engagement model.