PDR’s location in a University is a strategic advantage for certain research based programs. In comparison we rely on our inhouse models trained on published data for secondary research to inform product and service design. So, if you need an academic approach to your research based product development programs PDR are a good choice. However most businesses would benefit from a flexible approach to any kind of innovation. That’s fundamental to our approach at BangDesign*. Every program gets an expert multidisciplinary team from day 1. Without commiting to long term costs that such programs typically entail. The flexibility and scalability of our team is central to our ability to make pivots and converge faster to solutions that win markets.