How can CGI product visualization wow Online Shoppers!

Contributor - Divyashree G M
April 25, 2024
3 min read

Product marketers need to stay one step ahead of the competition, especially in mature markets. And that means adopting newer technologies all the time to create content that attracts, engages and converts prospects into paying customers. Digital Visualisation is one such game changing technology that promises to convert prospects into buyers.

Let’s look into the reasons why digital visualisation is not just a luxury but a necessity.

Cost-Effective

Organising a traditional product photoshoot can dent your budget, costing an average of $5,000. What’s more, it lacks flexibility for changes once the photos are captured. With digital visualisation subscriptions – for the same price, you can unlock 30 renders and a video with the added benefit of iterations with us. Gain valuable insights and save time and money by sharing photoreal images with consumer clinics before committing to further development.

Hassle-Free Control

Launching products brings logistical challenges – transporting goods, choosing locations and props, staging, and complex lighting setups. With the prowess of artistic and technical CGI talent, those challenges vanish. Digital visualisation provides hassle-free control, allowing adjustments to perspective, composition, and lighting for visual consistency across multiple SKUs and marketing mediums.

No Limits to Imagination

Digital visualisation opens up a domain of creative freedom. Move beyond the constraints of traditional photography. Experiment with colours, materials, finishes, and product environments in 3D animation videos and renders. Create exciting content that enhances your product’s unique selling potential (USP).

Flexible and Expedient

You can photograph a product only after it has been made or mocked up. With 3D models, you can create versatile assets that can be used to iterate on packaging artwork, print collateral, and online even at the concept stage. Produce and bank easy-to-edit layered assets to expedite large volume turnarounds, giving your marketing team the flexibility they need.

Whether in a mature market or in an emerging one, a product marketer needs all the tools that they need to showcase their product’s USP. Digital visualisation does just that, offering cost-effectiveness, hassle-free control, creative freedom, and flexibility.

Stay ahead of the curve, showcase your products with confidence, and undertake a journey where creativity knows no bounds. Our visualisation experts have helped CMOs market a variety of products from Orbic’s mobile phones to stunning Jewellery and everything in between.

Digital visualisation costs you a fraction of the traditional photoshoot (around $5,000). Offers more benefits and easier customisation with unlimited imagination.

Join hands with us!

Are you a CMO or Brand Manager looking to innovate smartly and push the boundaries of customer experience?

Working together, we can build assets that push the boundaries of customer experience and give your marketing and sales teams the unfair advantage they need. And do so with the flexibility of an in-house team and the benefits of an offshore one! Contact us today to discuss how we can collaborate and bring your vision to life.

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