The design should be consistent in its use of elements and layout, creating a sense of familiarity and homogeneity for users. By creating a sense of cohesive familiarity, users have greater brand recall value. Additionally, it aids customers to breeze through the application and promotes more usage time. Uniformity in color schemes, typography, picture styles, tones, and layout reinforces consistency throughout the design.
Minimalism isn’t the all-healing potion to transform a design. Depending on the context of the product, the target audience, and the goals of the design, an approach of Minimalism or Maximalism can be sought. To know more about the UI/UX approach your brand needs, contact us at email@example.com