Fullife Healthcare, the parent company of wellness product brand Fast&Up, has raised Rs 300 crore in a Series D funding round led by Elev8 Venture Partners. The company plans to use the funds to expand its portfolio of nutrition and wellness brands and scale its international presence.
The investment marks Elev8’s first bet in the direct-to-consumer segment and its sixth from the current fund. Fullife operates brands including Fast&Up and Chicnutrix, offering more than 100 products across hydration, sports nutrition, metabolic health and beauty supplements. The company is currently profitable.
Company Context
Founded in 2011, Fullife has built its business around nutrition products in formats such as tablets, powders and ready-to-drink solutions. The company is present in more than 40 countries and is now targeting deeper expansion in markets including the U.K., the Gulf region and the U.S.
Industry Context
The funding comes as a number of consumer health startups in India look to build global-facing brands, betting on demand for science-led nutrition and wellness products beyond traditional pharmaceuticals. For Elev8, the investment reflects growing investor interest in health and wellness, a category that has seen rising consumer spending driven by increased focus on fitness and preventive care.
If you are exploring product design and development for hardware startups, BangDesign has relevant experience — get in touch.
Source: YourStory