Whoop, the Boston-based health wearable company, is expanding its fitness band capabilities to include life-saving health monitoring features. The company, known for its wrist, bicep, or torso-worn hardware that measures sleep, recovery, heart rate variability, and other biomarkers, is now aiming to predict serious health events like heart attacks.
Whoop’s hardware is a subscription-based model that includes both the device and software, priced between $200 and $360 per year. The company has already launched medically cleared features such as ECG monitoring and atrial fibrillation detection. With 83% of monthly active users opening the app daily, Whoop is now focusing on turning its performance tool into a life-saving device that can alert users to potential health crises without prompting.
Company Context
Founded by Will Ahmed in his senior year at Harvard, Whoop has grown to operate in over 200 countries. The company reported more than 100% revenue growth last year and has reached cash-flow positive. Whoop’s fitness band is worn by elite athletes such as LeBron James, Michael Phelps, Cristiano Ronaldo, Patrick Mahomes, and Rory McIlroy.
Industry Context
This move by Whoop is significant in the health wearables sector, as it signifies a shift from performance tracking to proactive health monitoring. The integration of medically cleared features positions Whoop to compete not only with other fitness bands but also with more traditional health monitoring devices, potentially revolutionizing the way consumers manage their health.
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Source: TechCrunch Hardware