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    Services & Digital Design
    Smart solutions for seamless experiences.
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    Advanced 3D Surfacing
    Sculpting perfection, down to every curve.
    Advanced 3D Surfacing

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    Stunning visuals that captivate and inform.
    Creative Visualization
    2D Configurator
    Simplify choices with interactive 2D previews.
    2D Configurator
    3D Configurator

    Explore, customize, and visualize in 3D.

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    Engaging experiences that feel real.
    Immersive CX

    Content X

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    Clear, concise, and user-friendly guides.
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    Data-driven tools to close deals faster.
    Intelligent Sales

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    Access world-class designers and engineers across disciplines and time zones.
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    End-to-end product and interface design for vehicles, systems, and mobility solutions.
    Automobile Vehicle and mobility
    Aviation

    Future-ready interiors and environments for aviation and next-gen air mobility.

    Aviation
    Agriculture and Construction
    Design solutions for tough environments and tomorrow’s field-ready machines.
    Agriculture and Construction
    Consumer
    Mass-market product design with a focus on form, function, and brand experience.
    Consumer
    Food and Beverage
    Packaging, experience, and system design for FMCG and food-tech brands.
    Food and Beverage
    Health And Life Sciences
    Human-centered design solutions for medtech, wellness, and everything in between.
    Health And Life Sciences
    Industrial and Capital Goods
    Functional design and engineering for complex, high-performance industrial products.
    Industrial and Capital Goods
    Manufacturing
    DFM-focused product design and system thinking for scalable, efficient production.
    Manufacturing
    Technology
    Design for hardware, interfaces, and intelligent systems from concept to production.
    Technology
    Marine
    Smart, scalable design for vessels, onboard systems, and immersive marine experiences.
    Marine
    Space Exploration

    Visualizing the frontier of space through compelling, human-centered design.

    Space Exploration
    Telecommunication
    Shaping how the world connects through design-led communication systems.
    Telecommunication
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Our Approach to Using Generative AI – Q4 2023

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If you haven’t been living under that rock, Generative AI (Gen AI) is fast becoming a transformative technology impacting the entire creative landscape. We have developed a set of principles for using Generative AI tools to extend our creativity, whilst prioritising confidentiality, transparency, fairness and removing bias.
Like others, we have been experimenting with Midjourney, Leonardo, ChatGPT, Bard, and RunwayML amongst many new AI applications evolving and rapidly coming to market. This article is an exploration of Bang Design’s approach to Gen AI, seeking to balance creative expansion with ethical and legal considerations.

Our Guiding Principles

1. Enhancing Creativity: Gen AI is not a replacement for human ingenuity, but a tool to amplify creative exploration, efficiency, and ultimately value creation for our clients and partners.

2. Original Authorship: We will never rely solely on AI-generated solutions. AI tools will serve as springboards for Bang Design’s original work, ensuring intellectual property ownership and maintaining the authenticity and uniqueness of deliverables.

3. Fact-Checking and Transparency: We recognize Gen AI’s limitations. While seemingly lucid and coherent, the output of LLMs can often be like the books in Borges’ “the Library of Babel”. Grammatically accurate, but factually incorrect. Bang Design will critically evaluate its outputs, prioritise factual accuracy, and be transparent about AI usage in our work.

4. Ethical Data Management: Personal data, project-specific information, and confidential material will be protected through stringent data governance practices.

5. Continuous Learning and Collaboration: Knowledge sharing, experimentation, and open dialogue will foster collective learning within Bang Design and the broader creative community.

6. Mitigating Bias: Proactive efforts will be implemented to identify and address potential biases in AI outputs, including training with our own datasets, to ensure inclusivity and fairness in all creative work.

The finale, we understand the landscape and structures of this emerging technology are constantly shifting. And specific applications remain unclear. We will be posting more of our latest thinking, proof of concepts and insights on this subject. If you have any thoughts or questions on Generative AI tools for creative applications, please contact us at sales@bangid.com.
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