Feature phone users were accustomed to two functions. First, a set of physical hot keys below the screen that allowed them to receive and cut calls, access their call list, and a contextual menu. Second, blasting FM radio, on a large built in speaker was a common way of sharing personal taste. To enable a new experience without needing new behaviour, we mapped the 4 Android Froyo keys to physical keys below the touchscreen, including ‘accept’ and ‘hang-up’ icons, meaning that users could still continue their habits as they had for years. We also added massive speakers, and a telescopic FM antenna, the first for any smartphone anywhere. This also afforded space to make the device more rugged for rural use, and house a large battery for long use between charges.