Marvel’s post-Endgame phase isn’t just a case study in cinema It’s a masterclass in design strategy. This blog unpacks what
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Consumer technology in developing economies isn’t just about affordability—it’s about designing products that align with real-world needs, from durability to
How to Use Value Innovation to Open New Markets
Consumer technology in developing economies isn’t just about affordability—it’s about designing products that align with real-world needs, from durability to
How to Get People to Choose Your Product
Why do people really choose one product over another? This blog unpacks the psychology of consumer behavior, the power of
Sticky Ideas: The Origin Story of Post-it Notes
Some of the best inventions start with a mistake—just like Post-it Notes. What began as a failed adhesive experiment at
Why Liberal Arts and Design Thinkers Are Thriving in the Age of AI
AI might be powered by code, but its true potential is shaped by creativity, empathy, and human-centric thinking. As machines
The Stackable Plastic Chair
It’s everywhere yet rarely noticed—the stackable plastic chair. A simple, unassuming design that has shaped global culture, offering affordability, durability,
Birkenstocks: The Story of Comfort, Style, and Enduring Legacy
Birkenstocks are more than just sandals—they’re a design revolution that has stood the test of time. From their orthopedic beginnings
Trade, Technology and The Allure and Illusion of Industrial Policy
Industrial policy is making a bold return, promising economic revival and national security. But does government intervention fuel progress, or
How Design is Unlocking Value in Boring Businesses
Think design only matters in flashy industries? Think again. Even the most "boring" businesses—like insurance, logistics, and manufacturing—are using smart
War-Inspired Wonders: Everyday Inventions Born from Conflict
Some of the everyday items we rely on, from microwaves to wristwatches, have surprising origins rooted in times of war.
The Stanley Cup: A Design Evolution That Has Stayed Viral
How did a rugged outdoor tumbler evolve into a viral lifestyle icon? The Stanley Cup’s journey blends timeless design, modern
North India vs. South India: The Obsession with Branding
Branding in India is a tale of two philosophies: bold statements in the North versus timeless quality in the South.
Lego: A Comeback Story
Lego’s journey is a tale of resilience, creativity, and reinvention. Explore how the iconic brickmaker rebuilt its empire, captivated fans
Timeless Tools of the Trade: Exploring Niche, Iconic Stationery Brands
In a world of mass-produced tools, some stationery brands have become icons of precision and craftsmanship. This blog unpacks niche
Coffee Machines Over The Years
From the humble percolator to AI-driven smart brewers, coffee machines have mirrored our evolving relationship with coffee and technology. This
Danbo: The Cardboard Robot That Conquered the World
How did a humble cardboard robot from a manga series become a global icon? Discover the whimsical journey of Danbo—from
How Do You Build Something People Want?
Why do some products become indispensable while others fade into obscurity? This blog delves into the art of building products
Why Are Feature Phones Making a Comeback?
Are feature phones making a surprising comeback in our tech-driven world? This blog explores why people are ditching their smartphones
Driving Complex Product Manufacturing with 3D CPQ and PLM Integration
In the intricate world of manufacturing, precision and efficiency hinge on seamless workflows. This blog dives into how integrating 3D
Optimizing Hardware for Real-Time AI Communication Systems
How do we balance the convenience of sensor-based devices with the need for privacy and security? Unpack the ethical dilemmas
Balancing Privacy and Functionality in Sensor-Based Devices
How do we balance the convenience of sensor-based devices with the need for privacy and security? Unpack the ethical dilemmas
Virtual Spaces, Real Emotions: Human Connection in the Metaverse
Can the Metaverse truly replicate the warmth of real-world connections? This blog delves into the emotional dimensions of virtual spaces,
Is The USA Overreacting to the China Threat?
Is the USA overreacting to China's rise, or are we repeating a pattern of inflating threats from perceived rivals? This